NEW YORK, NY--(Marketwired - Sep 16, 2013) - Effective today, Media6Degrees (m6d), the advertising technology pioneer, announces it has changed its name to Dstillery. With the recent acquisition of New York-based EveryScreen Media (ESM), Dstillery now captures a rich array of location, device and mobile media data to generate brand signals and relevant audiences for marketers. The Dstillery name reflects the distillation of these signals and the activation of brand-specific insights for leading brands, including AT&T, Hertz and Williams-Sonoma.
"We've come a long way from our early days of mining corners of the web for connections between brands and consumers," said Tom Phillips, CEO of Dstillery. "With the addition of intelligence derived from mobile devices, we take a quantum leap toward extracting brand signals from the complete consumer journey. For the first time, we bring marketers the power of combining physical and digital worlds to deliver their best audience."
Dstillery is rolling out new capabilities over the next several months that add new dimensions to the way marketers connect with their audiences. Brands have the opportunity to capture location-based insights and deliver their messages to the right screen -- laptop, tablet, smartphone and even smart TV.
"Dstillery is a brand idea that dramatically captures the essence of our core technology -- distilling mountains of data to produce pure brand-leaning audiences," said CMO Elizabeth Hellman. "It's an exciting next stage not only for our customers and our team, but for our industry."
Dstillery is the former Media6Degrees. We're at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. We're building on five years of leading the data revolution in marketing to drive even greater impact for your brand. More info at www.dstillery.com