SOURCE: Media6Degrees

Media6Degrees

March 25, 2013 09:00 ET

Media6Degrees Chief Scientist Claudia Perlich Named ARF Great Minds Grand Innovation Award Winner

Perlich Also Recognized in Crain's NY 40 Under 40

NEW YORK, NY--(Marketwire - Mar 25, 2013) - Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, announced today that its chief scientist Claudia Perlich has been named winner of the Advertising Research Foundation's (ARF) Grand Innovation Award.

In addition, Perlich was named a member of the Crain's NY annual 40 Under 40 list, which highlights professionals recognized as leaders in their industry.

The ARF Great Mind Awards celebrate individuals who contribute to the advancement of advertising research. Established in 2006, the ARF recognizes research innovation, rising research stars, outstanding member contributions, and lifetime achievement within the industry.

Perlich has been an award-winning data scientist for many years, and joined m6d as chief scientist in 2010. She designs, develops, analyzes and optimizes the machine learning systems that help brands find their best prospective customers. She also teaches at the NYU Stern School of Business. Prior to joining m6d, she worked in data analytics research at IBM's Watson Research Center.

"Claudia is an exceptional data scientist, and a delight to work with," said Tom Phillips, CEO of m6d and a member of the Crain's 40 Under 40 original class. "Her dedication and leadership bring a new dimension to our pioneering work, and we are thrilled that both Crain's and the ARF have recognized her talent and contribution to the community."

Additionally, the Machine Learning Journal has just published Perlich's paper, "Machine Learning for Targeted Display Advertising: Transfer Learning in Action." The peer-reviewed journal is recognized as the cutting edge source for the latest in artificial intelligence research, and it features papers that describe research on problems and methods, applications research, and issues of research methodology.

About Media6Degrees:
m6d's industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real time, m6d's ProspectRank™ delivers relevant audiences to marketers. The team that invented Social Targeting™ has developed a platform that is a marketer's dream for audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry's most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over five years in market with over 400 top-tier brands and Fortune 100 companies. Recognized as one of Forbes' Top 100 Most Promising Companies in America and Crain's Best Places to Work in New York. m6d has offices throughout the U.S. and in the UK. More info at www.m6d.com, or follow @m6d_inc.

Contact Information

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