SOURCE: Media6Degrees


August 12, 2012 20:00 ET

Media6Degrees' Claudia Perlich Wins Second ACM SIGKDD Best Industry Paper Award

Breakthrough Research on "Bid Optimizing and Inventory Scoring in Targeted Online Advertising"

NEW YORK, NY--(Marketwire - Aug 12, 2012) - Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, announced today that chief scientist Claudia Perlich has been selected as the 2012 winner of the best paper award in the industry and government track by ACM SIGKDD. The paper, titled "Bid Optimizing and Inventory Scoring in Targeted Online Advertising," will be presented at the annual KDD conference in Beijing, China on Wednesday, August 15.

The KDD conference is the premier global forum for data mining researchers and practitioners from academia, industry and government. This year's gathering aims to share ideas, research results and experiences, with a particular focus on big data and advanced analytics.

The winning paper was co-authored by Brian Dalessandro, Ori Stitelman, Troy Raeder and Foster Provost, all of m6d. Perlich, who joined the company from IBM in February 2010, has been published in over 30 scientific journals, and holds multiple patents in machine learning. No stranger to success in data mining competitions, Perlich has won the prestigious KDD Cup three times for her work in the past five years, as well as the KDD best paper award for data leakage in 2011. She has a PhD in information systems from NYU and an MA in computer science from the University of Colorado.

"Claudia is an exceptional data scientist, and we're lucky to have her co-leading our pioneering work alongside Brian Dalessandro," said Tom Phillips, CEO of m6d. "We are thrilled that the KDD conference has once again recognized the incredible work that she's done, something we get the benefit of each day."

In "Bid Optimizing and Inventory Scoring in Targeted Online Advertising," Perlich and team developed methods for measuring the impact of publisher inventory on ad effectiveness after controlling for the specific user and the advertiser in question. These methods can be applied in general to assess inventory quality, and specifically to define bid optimization strategies that maximize ad effectiveness. After deploying these methods in actual campaigns, m6d realized a better than 20 percent increase in ad effectiveness without incurring a cost increase. Looking to the future, Perlich demonstrated the potential of this research to expand the scope of bid optimization by bringing together, in real time, additional information from the cookie, such as age and activity level, and combining the performance-centric optimization approach with other tuning parameters.

"It is an honor to be recognized by the KDD for this research," said Perlich. "This conference receives hundreds of papers from the best data mining researchers in the world, and to be acknowledged among them is a great privilege both for both me and the terrific team we've assembled here."

To learn more about the conference or the papers, please visit:

About Media6Degrees
m6d's industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites, m6d offers a real-time advertising solution called ProspectRank™ that delivers relevant audiences to marketers. The team that invented Social Targeting™ has developed a platform that is the next quantum leap in audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry's most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over four years in market with over 400 top-tier brands. The company is based in New York, with offices throughout the U.S. and in the UK. More info at, or follow @m6d_inc.

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