NEW YORK, NY--(Marketwired - Jun 27, 2013) - MediaBrix, the leading advertising and services platform for social and mobile games, today announced the appointment of a new executive to the senior management team with Glen Sussman joining as the company's Chief Financial Officer.
"We are delighted to welcome Glen to the MediaBrix team as a proven financial leader and operator in the technology industry," said Ari Brandt, CEO and co-founder, MediaBrix. "His prior experiences with high-growth companies, combined with his business and financial acumen, make him a valuable member of the management team as we continue to experience tremendous growth through our advanced platform and services."
Sussman is an experienced financial executive that has worked in the crosshairs of technology and venture capital for more than 15 years. With deep expertise in digital media, gaming, fundraising, mergers and acquisitions and business operations, he will oversee MediaBrix's financial strategy as well as other critical corporate development initiatives.
"MediaBrix is an exciting company that has achieved impressive growth by innovating technology that solves a critical problem for brands and game developers -- how to create connections with consumers while maintaining a great game experience," said Sussman. "I am delighted to work with the talented team here and look forward to contributing to the company's future success."
Prior to joining MediaBrix, Sussman served as a CFO consultant and Board Advisor to various technology start-ups in New York and San Francisco, closing financings for new ventures for the past two years. Prior, he was the CFO of Double Fusion, an online media venture focused on in-game advertising and backed by Norwest Ventures and Accel Partners. Before Double Fusion, Sussman was CFO and COO of GameTrust, a social gaming company, which was acquired by Real Networks in 2007. Over the course of his career in start-ups and private equity, Sussman has worked on transactions totaling over $1.5 billion. He currently serves as Board Advisor to technology ventures, including Adamant Technologies and Klick Push, and is a Partner at UpVentures, a New York real estate and investment firm focused on developing retail and commercial properties in urban markets.
MediaBrix (www.mediabrix.com) powers the industry's leading advertising and services platform for social and mobile games. Through a suite of proprietary products and analytics, the company delivers immersive brand messages during breakthrough moments (BTMs) within games when people are most receptive to marketing messages. Our ads elicit positive emotions by rewarding users and enhancing the user experience during gameplay. As a result, people appreciate the brand's participation and they develop an emotional connection to the brand. MediaBrix's campaigns routinely see average video completion rates 84x the industry average, a 500% lift in brand awareness compared to online normative averages and engagement rates as much as 2000% higher than other forms of digital advertising.
Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world's largest game developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs to more than 200 million people each month.
MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.