NEW YORK, NY--(Marketwire - Nov 15, 2012) - MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the addition of strategic executives to its regional sales teams. Seth Bacharach joins MediaBrix as the senior director of East Coast sales; Allison Allen joins the company as the director of Midwest sales; Kristen Dietrich joins the company as the director of Pacific Northwest sales; Bryan Ware joins the company as a West Coast account executive.
Seth Bacharah brings to MediaBrix over 10 years of industry experience working for emerging advertising technology start-ups. Prior to joining MediaBrix as the new senior director of East Coast sales, Bacharach worked at smartclip, where he grew the company's video advertising business by working with top advertising agencies in New York City, including OMD, Digitas and MediaVest. Prior to smartclip, Bacharach held the position of senior account executive at Turn, where he helped the company become one of the largest demand-side platforms in the market. He also held strategic sales positions at TACODA and Real Media, where he introduced the market to behavioral and local ad targeting solutions. He has worked with top brands, including Lowe's, FedEx, American Express, Capital One, Pfizer, Hertz, Pepsi, Verizon and Citibank, among others. Bacharah will be based in New York.
Allison Allen joins MediaBrix as the director of Midwest sales from TheStreet.com and brings with her seven years combined experience in the digital advertising, publishing and advertising technology industries. Prior to TheStreet.com, Allen managed Midwest sales for Innovid, Lotame, D&B Digital and The Washington Post/Newsweek Interactive. She has been recognized for delivering innovative, cross-platform advertising solutions to brand marketers across industries. Allen has worked with top brands, including BP, Dell, HP, Intel, Ford, Target, Bank of America and Dow Jones. Allen will be based in Chicago.
Kristen Dietrich joins MediaBrix as director of Pacific Northwest sales from Shopzilla, Inc. where she managed the East and West Coast territories, working with key accounts such as T-Mobile, Best Buy, Old Navy and Citibank, among dozens of others. Prior to Shopzilla, she worked for renowned traditional and digital media companies, including Hearst, Conde Nast and iVillage, a NBC Universal property. Dietrich will be based in San Francisco.
Bryan Ware brings six years of digital advertising agency experience to MediaBrix as a West Coast account executive. Ware joins the company from Universal McCann in Los Angeles where he pioneered the agency's first mobile and emerging media team responsible for the Sony Pictures, Home Entertainment and Electronic accounts. While at Universal McCann, Ware helped produce award-winning media plans. In 2012, Sony Picture's "Think Like A Man" campaign won Advertising Age's 2012 Integrated Media Plan of the year award and Sony Picture's Men In Black III campaign was nominated for the OMMA Cross Platform Integration of the year award. Prior to Universal McCann, he worked at GSD&M in Austin on the John Deere and Air Force brand accounts. Ware will be based in Los Angeles.
"Seth, Allison, Kristen and Bryan are a remarkable group of sales executives from some of the best companies in advertising," said Todd Bowman, CRO, MediaBrix. "They bring a wide-range of talent and mark a key milestone in the building of our sales platform. Now we are ready to continue increasing our footprint among top brands and fully capitalize on the success of MediaBrix, further deepening our engagement with marketers."
MediaBrix (www.mediabrix.com) is the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers with proprietary analytics measuring over 30 points of brand-focused metrics, including viewability, time spent, video completes, interactions and social sharing. The company offers Fortune 500 marketers a suite of immersive and interactive advertising products, allowing them to reach a highly engaged audience where they are most receptive to a brand's message -- in social and mobile apps and games. Hundreds of top brands such as Procter & Gamble, Samsung and Coca-Cola and the world's largest app developers such as King.com and Zynga leverage the MediaBrix platform to provide user-friendly brand advertising experiences to more than 200 million people. MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.