SOURCE: MediaBrix


December 15, 2011 12:53 ET

MediaBrix Closes $4 Million B Round

Edison Ventures Funds Innovator in Social Media Advertising

NEW YORK, NY--(Marketwire - Dec 15, 2011) - MediaBrix (, the leading social media advertising platform offering the most powerful way to simplify and optimize brand advertising across the social web, today announced that Edison Ventures has made a $4 million B round investment. In conjunction with the round, Ryan Ziegler, Principal of Edison Ventures, and Mike Leo, the CEO of Operative, will join the MediaBrix Board of Directors.

"Since MediaBrix launched in May with Ari Brandt as its Chief Executive Officer, the company has gained significant traction with its focus on a scalable technology platform supporting innovative social video products as well as integrating with the APIs of major social media companies," says Mr. Ziegler. "MediaBrix is in the right place with the right products and services to capitalize on the surge in social media advertising. It is a company with an extraordinarily bright future."

"We are thrilled to partner with Edison Ventures as we enter our next stage of growth," said Mr. Brandt, "Bolstered by this additional funding, we plan to expand the sales force and continue to build out our social media platform with proprietary products such as our high-performing SocialFlex."

Mr. Ziegler and Mr. Leo will join existing Board members: Joe Apprendi, CEO of Collective; Charlie Kemper, Managing Partner, Revel Partners; Bob Carrigan, CEO of IDG Communications; and Mr. Brandt.

MediaBrix previously raised a $1.5 million A round, led by Revel Partners, which closed in May of this year.

Established in 1986, Edison Ventures ( partners with entrepreneurs, service providers and other financing sources to build successful companies. Edison provides capital and value-added services to late stage ($5 to 20 million revenue), information technology businesses. Initial investments range from $5 to 10 million. Edison typically serves as sole or lead investor. In addition to providing expansion capital, Edison funds management buyouts, recapitalizations, spinouts and secondary stock purchases.

Edison's investment professionals are based in Lawrenceville, NJ, New York, NY, McLean, VA, Needham, MA, and Cleveland, OH. Industry specialties include Interactive Marketing and eCommerce, Financial Technology, Healthcare IT, and Enterprise 2.0. Edison's successes include Cambridgesoft, Dendrite, Gain Capital, Liberty Tax, Marcam, M5, Mathsoft, Neat, Octagon, Operative, PlumChoice, Tangoe, Virtual Edge, Visual Networks, Vocus and many other information technology leaders, which have a combined market value exceeding $5 billion. Edison Ventures currently manages over $700 million and actively making new investments.

MediaBrix ( simplifies the creation, buying, optimization and measurement of social media advertising. It provides agencies and advertisers a single solution for all of their social advertising objectives to an audience of over 500 million both online and via mobile devices. MediaBrix's effective and comprehensive suite of social media advertising products, including Social Flex, Social Views and Social Pulse enables marketers to deploy, monitor and optimize campaigns across apps, games and major social venues including Facebook and LinkedIn.

For application and game developers, wanting to monetize the majority of users who do not purchase virtual goods, MediaBrix has built Social Flex as an easy to use monetization platform that can be delivered through any browser based application and giving developers access to growing agency and advertiser social media spend.

MediaBrix is based in New York and backed by funding from Revel Partners, an early-expansion stage investment group focused on financing disruptive innovation in the areas of digital media & internet technology and Edison Ventures.

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