NEW YORK, NY--(Marketwire - Oct 9, 2012) - MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the addition of strategic executives to its senior management team and an internal promotion within its sales department. Stephen Krikelis joins MediaBrix as Senior Vice President of Business Operations and Nitin Chitkara joins the company as Executive Director of Mobile. Magali Merat has been promoted to Vice President of East Coast Sales after serving as a founding member of the sales team.
Stephen Krikelis joins MediaBrix with more than 10 years of experience in the digital advertising industry. He has a proven track record and expertise in digital advertising operations, sales and business development, product development, marketing and business operations. Prior to joining MediaBrix, Krikelis was the Vice President of Marketing and Operations at NimbleTV, an early-stage start-up where he was responsible for marketing and operations. Before NimbleTV, he was the Senior Vice President of Operations at PulsePoint/ContextWeb, a digital ad exchange, where he oversaw ad operations, business operations and RTB. Krikelis has also held positions at About.com and Thomson Financial.
Nitin Chitkara joins MediaBrix with more than 10 years of experience in mobile and online product development, advertising, business development and strategy. Most recently, Chitkara co-founded Fav.tv and oversaw market and business strategy, leading the company to an acquisition by TV Guide in 2012. Before Fav.tv, Chitkara was Vice President of Business Development at Mobclix where he led partner acquisition and grew market reach for the exchange from the ground up.
Magali Merat has been promoted to Vice President of East Coast Sales after a year of stellar performance covering both coasts as Executive Director of Sales. Before MediaBrix, Merat served as the Pacific Northwest Director of Sales at appssavvy. Previously, she also served as an Account Manager at Newsweek and other Time Inc. magazines. Merat has a proven track record of developing innovative digital, social and mobile advertising campaigns for top brands including T-Mobile, Microsoft, Intel, HP and dozens of others.
MediaBrix has experienced nearly 500 percent year-over-year growth through innovative, immersive and effective in-app social and mobile campaigns with major brands such as Lexus, T-Mobile, MTV, Samsung, Wendy's and dozens of others. Additionally, over the last year, the company has partnered with top app developers including Zynga, King.com, 50Cubes and many others. MediaBrix recently expanded its national presence, moved its headquarters to a new office building in New York City and opened offices in Los Angeles, San Francisco and Chicago.
"The additions of Stephen, Nitin and Magali to the executive management team and the world class partnerships we've created in the past year validate the strength of MediaBrix's business model and advertising products," said Ari Brandt, Co-founder and CEO, MediaBrix. "We've experienced tremendous year-over-year growth and will continue to increase our footprint among top brand marketers and app developers by offering immersive advertising across the world's largest social and mobile apps."
MediaBrix (www.mediabrix.com) is the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers with proprietary analytics measuring over 30 points of brand-focused metrics, including viewability, time spent, video completes, interactions and social sharing. The company offers Fortune 500 marketers a suite of immersive and interactive advertising products, allowing them to reach a highly engaged audience where they are most receptive to a brand's message -- in social and mobile apps and games. Hundreds of top brands such as Procter & Gamble, Samsung and Coca-Cola and the world's largest app developers such as King.com and Zynga leverage the MediaBrix platform to provide user-friendly brand advertising experiences to more than 200 million people. MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.