SOURCE: MediaBrix


May 31, 2012 09:00 ET

MediaBrix Launches First, End-to-End Social Advertising Platform

Platform Provides Marketers With Scalable, Cross-Platform Solutions and Analytics for Brand Advertisers on the Social Web

NEW YORK, NY--(Marketwire - May 31, 2012) - MediaBrix (, a leading provider of social media advertising solutions, today announced the launch of the MediaBrix Platform, which arms marketers with tools and analytics for advertising across social games, online video and social networks on the web and mobile devices. Already reaching over 200 million people on behalf of hundreds of the world's leading brands -- including Samsung, Unilever and T-Mobile -- the MediaBrix platform drives engagement and encourages sharing amongst users at a time when many marketers are looking to quantify their social media and digital marketing efforts.

Unlike many of the single-feature products in the industry that create confusion and inefficiencies to brand marketers, MediaBrix enables them to deploy, monitor and optimize campaigns on apps, games and major social channels through one solution. The MediaBrix Platform is comprised of three products that address fundamental shifts in media consumption. SocialFlex offers an immersive brand engagement unit delivered during natural breaks in social games. SocialViews provides a reward-based social video unit optimized to encourage completed views and sharing among users. Lastly, SocialBEE provides scalable game integrations for today's leading brands. MediaBrix's in-depth targeting and analytics, with reporting available on 30 key points of measurement including earned media, accompany all three products.

"Running scalable, high-impact campaigns with SocialFlex and SocialViews is putting the T-Mobile brand front and center again by engaging with consumers where they spend the most time -- on social networks and playing social games," said Jennifer Florendo, Senior Communications Planner at Optimedia. "The enhanced analytics and reporting is providing valuable insight into what's working across our campaigns and will allow us to adjust our strategy in real-time to better reach our customers."

The MediaBrix Platform features include:

  • Advanced analytics and reporting - MediaBrix now offers over 30 data points of enhanced analytics and reports including social metrics such as providing insight across campaigns, MediaBrix products and ad copy. Brands can now compare and optimize performance across MediaBrix's product offerings and receive real-time reporting on their campaigns.

  • Mobile - MediaBrix's successful web product SocialFlex and SocialViews will now be available on the iPhone and Android devices. Proprietary technology will ensure that videos are played seamlessly and in high quality over wifi and data connections, and marketers will enjoy the same advanced metric data delivered on SocialFlex and SocialViews for their mobile campaigns.

  • Simple design and user experience - The MediaBrix Platform's sleek design and user interface allows brands to simplify operations and usability by leveraging better tools and options for improving the use of screen real estate.

"The social web continues to fragment the media landscape, making it increasingly difficult for marketers to showcase their brands in a consistent and impactful manner," said Ari Brandt, CEO of MediaBrix. "MediaBrix is making it easy to deliver rich and scalable branding opportunities across the social landscape that captures the attention of consumers, while allowing them to engage directly with brands through meaningful and interactive online experiences. We are the only player out in the market today offering this degree of breadth and scalability for an advertiser's social marketing needs."

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About MediaBrix
MediaBrix ( simplifies the creation, buying, optimization and measurement of social media advertising. Reaching over 200 million people on behalf of hundreds of the world's leading brands -- including Samsung, Unilever and T-Mobile -- MediaBrix provides marketers with scalable, cross-platform solutions and analytics for the social web. MediaBrix's effective and comprehensive suite of social media advertising products enable advertisers and agencies to deploy, monitor and optimize advertising campaigns across social games, online video and social networks on the web and mobile devices.

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