SOURCE: MediaBrix

MediaBrix

September 26, 2011 09:16 ET

MediaBrix Names IDG's Bob Carrigan to Board of Directors

IAB Chairman Joins Revel Partners' Joe Apprendi, Charlie Kemper and MediaBrix CEO Ari Brandt

NEW YORK, NY--(Marketwire - Sep 26, 2011) - MediaBrix, the leading social media advertising platform offering the most powerful way to simplify and optimize brand advertising across the social web, today announced that Bob Carrigan, CEO of IDG Communications worldwide, IDG's media and events subsidiary, has joined MediaBrix's Board of Directors. He joins existing Board members Joe Apprendi and Charlie Kemper both Partners at Revel Partners, investors in MediaBrix, and MediaBrix CEO Ari Brandt.

"Since Ari was named Chief Executive Officer in May, MediaBrix has gained significant traction simplifying the creation, buying, optimization and measurement of social media advertising," says Mr. Carrigan. "I am very pleased to be on the Board and help the company fully realize the very bright future I see for it."

Mr. Carrigan oversees IDG's media operations, including online, print, and events in 90 countries around the world. Prior to assuming his worldwide CEO role in 2008, he was responsible for business units in the U.S., including CIO and CSO, Computerworld, InfoWorld, Macworld, Network World, PCWorld, GamePro, and IDG World Expo. In 2009, Mr. Carrigan was named the CEO Innovator for large business publishers by Media Business and has been recognized in the annual Media Business list of "Who's Who." He is also a member of the Media Industry Newsletter Digital Hall of Fame and MIN Sales Hall of Fame. Mr. Carrigan is the current Chairman of the IAB.

Mr. Apprendi is the Founder & CEO of Collective, a leading media and technology solutions provider for display advertising, delivering targeted audiences to advertising agencies, brand advertisers and publishers. He also held high level management positions with K2 Digital, CLIQNOW! Sales Group, 24/7 Media, Eyeblaster, Klipmart, and Falk eSolutions.

Before helping launch Revel Partners, an early-expansion stage investment group focused on financing disruptive innovation in the areas of digital media & internet technology in February 2011, Mr. Kemper was a Principal with Steelpoint Capital Partners, a media & technology growth equity firm he joined in 2005. While at Steelpoint, he led or participated in numerous successful investments in the media & communications fields including AdSpace Networks, Atempo, Boingo Wirless (IPO), Jitterbug, SeaMobile, WMI Media Solutions, and WorkShare. Previously, Mr. Kemper worked with Darby Overseas Investments, a global private equity firm. Mr. Kemper is also a Founding Officer & Chair of the New York City Venture Connection.

"This is a top flight Board, with experience in every facet of management, finance, sales and operations of digital companies," says Mr. Brandt. "Having Bob Carrigan on the team is the icing on the cake."

MediaBrix (www.mediabrix.com) simplifies the creation, buying, optimization and measurement of social media advertising. It provides agencies and advertisers a single solution for all of their social advertising objectives to an audience of over 500 million both online and via mobile devices. MediaBrix's effective and comprehensive suite of social media advertising products enables marketers to deploy, monitor and optimize social display and video advertising across social apps and provides a one-stop shop for brands to fully capitalize on social apps, games and professional video in many social network environments including Facebook and YouTube. MediaBrix is based in New York and backed by funding from Revel Partners, an early-expansion stage investment group focused on financing disruptive innovation in the areas of digital media & internet technology.

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