SOURCE: Celtra, Inc.

Celtra, Inc.

September 25, 2013 04:00 ET

MediaCom UK Implements Celtra's Rich Media Mobile Advertising Platform

AdCreator 3 Streamlines MediaCom's Creative Execution Process and Reaches Wider, More Relevant Audience for Sky Account

CAMBRIDGE, MA--(Marketwired - Sep 25, 2013) - Celtra Inc., the industry leader for rich media mobile advertising and analytics, announced today it has partnered with MediaCom UK, the UK's largest media communications agency. MediaCom UK chose Celtra to work with them on behalf of their client Sky, the UK and Ireland's leading home entertainment and communications company. They will use AdCreator 3, a rich media ad production, delivery and analytics platform, as its preferred mobile rich media platform on behalf of the client. 

"AdCreator is a great fit for Sky. It gives us access to the latest ad formats, including the IAB Rising Stars, and it allows Sky's creative partners to easily create the high impact mobile ads that have become the bedrock for Sky's mobile brand campaigns," said Charlie Lockett, Sky's Associate Director at MediaCom. "I've been really impressed with how hard Celtra has worked to help us streamline our execution process, making life simpler for our team to manage and monitor mobile campaigns using AdCreator."

"Mobile continues to be an exciting area for our clients. It is constantly evolving; therefore we have to make sure we use the best technology platforms to support our mobile media strategies," added George Dixon, Head of Mobile at MediaCom UK. "Using Celtra for our Sky campaigns allow us to test a wide range of media partners, so that we do not compromise on reach or targeting, and it offers rich insights and benchmarks that help us measure our performance, prove the value of mobile and ensure we are delivering the results we expect for our client's campaign."

AdCreator 3 offers MediaCom's Sky team simple implementation of rich engagement features, delivering a compelling personalized experience to target audiences. A centralized dashboard provides a one-stop, holistic view of all campaign activities, enabling MediaCom to review and assess performance and make changes quickly. Additionally, MediaCom can assign team members specific roles for ad creation, trafficking and analytics, increasing efficiency of campaign management.

"MediaCom fully leverages AdCreator's robust campaign creation and analytics capabilities," said Jonathan Milne, Celtra's General Manager Europe. "We're excited to be their partner in their efforts to reach Sky's target audiences via mobile channels." 

"Celtra is always striving to be on the cutting edge of what's next to allow our partners the ability to create campaigns that reach a wider, more relevant audience," said Jonathan Milne, Celtra General Manager, Europe. "MediaCom is now able to fully leverage AdCreator's robust campaign creation and analytics capabilities, giving Sky the opportunity to truly engage their audiences with a superior rich media mobile experience." 

About Celtra Inc.
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra's AdCreator 3 platform, which is used by world's leading agencies, publishers and networks in more than 30 countries, is the only complete, SDK and ad server agnostic platform for rich media mobile advertising. Celtra's unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. For more information, visit Celtra at or @CeltraMobile on Twitter.

Celtra is headquartered in Cambridge (MA), with offices in New York City, San Francisco, Los Angeles, Chicago, London (UK), and Ljubljana (SI).

About MediaCom

MediaCom is one of the world's largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 113 offices in 89 countries around the globe. Our "People first, better results" philosophy drives our strategy and reflects our belief that putting people -- employees, clients and consumers -- at the core of our business leads to optimum business results. The MediaCom UK family of companies includes such leaders in their fields as: Direct MediaCom, our direct response experts, creating close, measured connections with consumers; MediaCom Beyond Advertising, content specialists, helping to reach consumers with communications they welcome and value; MediaCom Sport, a specialist sports sponsorship and strategy team focused on helping clients to skilfully position and market their brand at a global level within the sporting arena; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP's consolidated media investment management arm. For more information, visit

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