NEW YORK, NY--(Marketwire - Oct 5, 2012) - MediaCom USA announced today that it has been awarded media responsibilities for AARP, the nonprofit, nonpartisan organization that helps people 50+ have independence, choice and control in ways that are beneficial to them and society.
The media assignment includes traditional and non-traditional planning and buying, insights, analytics and business science.
The win comes after a competitive review that began in February 2012. The appointment was effective October 1, 2012, and will be managed out of the MediaCom USA headquarters in New York City.
"AARP is committed to numerous causes, including caregiver assistance, ending hunger and making a positive impact in thousands of communities, and we share their passion for change," said Sasha Savic, CEO of MediaCom USA. "We're honored to work together to deliver the savings and strategic leadership that will future-proof the AARP brand and help bring its agenda to life."
Based in Washington, D.C., AARP has been representing people over 50 since its inception in 1958. With over 37 million members, it is one of the largest organizations in the United States.
MediaCom is part of GroupM, the parent company for WPP's media services agencies, which also include Maxus, MEC and Mindshare.
MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company's strategy is driven by its "People first, better results" philosophy, which places people -- consumers, clients and employees -- at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. For more information, visit www.mediacom.com.
GroupM is the world's largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.