STAMFORD, CT--(Marketwired - Feb 14, 2014) - MediaCrossing, a global independent digital media trading firm that is reinventing media buying and selling, today announced its complimentary and interactive webinar, "The Publisher's Guide to the Future of Programmatic Media Buying," which will take place on Tuesday, March 4 at 1:00 p.m. ET. Led by Ian Michiels, principal and CEO at Gleanster, the webinar will address a recent study from eMarketer which predicts that real time bidding (RTB) spend on premium publisher inventory is expected to double between 2014 and 2017, moving from $4.6B to just over $9B. Michiels will share how RTB can drive ad sales and maximize profits for publishers. He will also explain the future of programmatic digital media monetization for publishers and reveal perspectives on the emerging trends and breakthrough innovations that are disrupting the world of digital advertising.
Michiels will be joined by William A. "Bill" Lederer, chairman and CEO of MediaCrossing, who will share his team's experiences working with some of the world's largest and most preeminent companies and some of the most premium publishers, as they migrate from traditional and direct selling to programmatic media. The webinar is designed for publishers who want to understand how to manage yield and stay relevant in the fastest growing Internet advertising sector -- programmatic. The presentation will arm publishers with the knowledge needed to successfully navigate the changing media trading landscape and leverage the new opportunities brought by RTB.
This is a live session and audience questions of these experts are encouraged. The webinar will provide attendees with valuable information on:
- The basics of programmatic media buying for publishers
- The latest research on best practices in digital ad selling based on the experiences of major consumer brands
- How some of the world's largest and most preeminent companies and publishers are migrating from traditional and direct selling to programmatic media
- The role of the publisher in the future of programmatic media buying
- Programmatic options for publishers
- What publishers must do to make programmatic direct scale
- The role of the independent media trader (IMT) in resolving liquidity problems and driving eCMP pricing up on premium inventory
Participants will also receive a complimentary copy of the Gleanster Research report titled "The Publisher's Guide to the Future of Programmatic Media Buying."
Author of Lead Nurturing for Dummies (Wiley, 2011), Ian Michiels is a seasoned analyst, strategic consultant and business executive with a strong background in analytical and creative marketing. Over his career he has had opportunities to advise and guide hundreds of executives across an eclectic mix of companies; from globally known brands such as Nike, Sears Holdings, T.Rowe Price, Franklin Templeton, Ceasars International and Adobe to hundreds start-ups. As a recognized thought leader and accomplished speaker, Michiels has a wide body of published thought leadership on sales and marketing technology adoption, automated demand generation, digital marketing, marketing operations, the customer experience and more. He has active and ongoing personal relationships with over 600+ technology solution providers. He has also held management roles at Fortune 500 technology companies including Compaq, Hewlett-Packard, Applied Materials and Oracle/Hyperion.
To register for this webinar, please go to: http://mediacrossing.com/insights/watch-our-webinar-publishers-guide-future-of-programmatic-media-buying/#register
Powered by its proprietary MX Platform™, MediaCrossing is the independent digital media trading firm reinventing media buying and selling. The company was founded to bridge buyers and sellers easily, effectively and efficiently. MediaCrossing delivers exceptional value, execution, transparency and liquidity in tradeable ad inventory for publishers, marketers and agencies. Unlike other marketplace players, MediaCrossing may take principal positions on behalf of publishers, marketers and their agencies, thus assuming the risk of unsold inventory for the benefit of its partners. A world-class team of hands-on employee-owners leads the company with proven, successful and relevant Madison Avenue and Wall Street business, technology and marketing experience in the U.S. and EMEA. Headquartered in Stamford, CT, MediaCrossing is funded and advised by some of the world's leading media, marketing and trading innovators, as well as Connecticut Innovations and Rialto Bridge Partners. Learn more at www.MediaCrossing.com. Follow MediaCrossing on LinkedIn and Twitter.