SOURCE: mediaFORGE

mediaFORGE

April 18, 2011 12:44 ET

mediaFORGE Announces Extraordinary Year-Over-Year Growth and Client Revenue

Advertising Retargeting Company Adds Several New Customers, Executives and Awards to Its Roster

SALT LAKE CITY, UT--(Marketwire - Apr 18, 2011) - mediaFORGE, the leader in premium online retargeting and ad personalization, today announced its company growth and new customer wins over the previous year, as well as awards won and notable data about brand lift and measured engagement of ecommerce customers.

With growth of more than 700 percent year-over-year, mediaFORGE has emerged as an innovative leader in the rapidly growing field of retargeting. This growth demonstrates the effectiveness of mediaFORGE's engagement-based ad platform and business model. mediaFORGE offers advertisers an innovative retargeting option that ties in-ad consumer interaction to subsequent conversions and provides data to back it up.

mediaFORGE Facts & Figures:

  • Targeted consumers were five times more likely to return to the client's site and two times more likely to purchase
  • Average return-conversion lift of 230 percent
  • 100 new client acquisitions, including some of the most recognizable online retail brands in the U.S., including The Limited, Viator and Easton Bell Sports Inc.
  • Doubled workforce growth to drive innovation and new client demand
  • Selected by AlwaysOn as one of the OnMedia Top 100 private companies

"The growth of our company and customers is a testament to the innovative technology mediaFORGE uses," said Tony Zito, CEO of mediaFORGE. "We provide our clients with superior customer service and a level of transparency that empowers them to make smart decisions when it comes to retargeting and display advertising. We see ourselves as continuing to lead the way when it comes to smart and effective retargeting."

About mediaFORGE
mediaFORGE is defining and driving the market for retargeting/remarketing, a dynamic technology that can boost ad response by up to 400 percent. As the leading provider of dynamic ads, mediaFORGE has pioneered a new approach to retargeted advertising with a model that stresses personalization and customer engagement. Unlike other providers, mediaFORGE eliminates the view-through model, charging advertisers only for conversions by customers who have truly engaged. With mediaFORGE, online marketers can employ the best aspects of retargeted advertising immediately, making it one of the most compelling and efficient paths to increased ROI. For more information, visit http://www.mediaforge.com/.

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