December 09, 2011 09:57 ET

mediaFORGE CEO Tony Zito Gets Personal With Performance Display at MediaPost's Search Insider Summit

Panel to Discuss Advantages of Combining Search With Personalized Display Advertising

SALT LAKE CITY, UT--(Marketwire - Dec 9, 2011) - mediaFORGE, a leader in online ad retargeting and innovator of post-engagement attribution technology, today announced CEO Tony Zito as a panelist discussing performance display advertising at MediaPost's Search Insider Summit in Park City, Utah on Saturday, December 10, 2011.

The Panel will discuss whether it's possible to get search-like performance through display media. It will also discuss the role data is playing in attributing value to campaign performance.

As a behavioral-targeting thought leader and CEO of the only company to maximize customer revenue through a post-engagement business model, Tony will provide thought-provoking insight into the opportunities provided by personalized display advertising, and the value of post-engagement measurement.

"Online advertising has evolved drastically over the past few years," says mediaFORGE CEO, Tony Zito. "In our position as a leader of behavioral targeting technology and provider of meaningful data analytics via our Measured Engagement Platform, we continually make discoveries that will benefit the entire industry. MediaPost's Search Insider Summit is an excellent venue to share our findings."

MediaPost's Search Insider Summit occurs December 7-10 at St. Regis Deer Valley in Park City, Utah. The Panel titled "Performance Display, the New Search," featuring Tony Zito, occurs December 10 at 9:45 am (available via USTREAM). Additional panel members include: Roger Barnette, President, IgnitionOne; James Green, CEO, Magnetic; and John Kelly, VP of Sales, Criteo.

Additionally, mediaFORGE VP of Sales and Business Development, Rhett Frandsen, will be hosting a roundtable discussion titled, "DSP's & Opportunities for Search Marketers." The discussion will take place at 11:15 on December 10.

For more information about Search Insider Summit, see

About mediaFORGE
mediaFORGE is defining and driving the market for online retargeting with its dynamic ad technology that engages consumers in a personalized web-like experience that is proven to build brand loyalty and increase revenue. Its pioneering shared-revenue model charges marketers according to incremental revenue that can be attributed to consumer ad engagement -- not for impressions, clicks or view-throughs. This superior success metric, supported by rich data analytics made possible through mediaFORGE's proprietary tracking technology, is forging the way towards more qualitative measurement of display ad performance. With mediaFORGE, online marketers get the best aspects of retargeted advertising with a low-risk business model, transparent data reports, and best-in-class account managers, making it one of the most compelling and efficient paths to optimal ROI. For more information, visit

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