SALT LAKE CITY, UT--(Marketwire - Nov 29, 2012) - mediaFORGE, a leader in online display advertising, announced today it has added Pinterest to its list of in-ad capabilities, enabling consumers to directly pin content to their personal Pinterest boards. This addition expands reach for mediaFORGE clients, increasing opportunity for conversions and improving return on advertising spend.
mediaFORGE's ad platform is designed to engage consumers in an experience that's more meaningful and memorable than static advertising. The ability for consumers to pin their favorite products, destinations, brands and causes directly to the phenomenally popular virtual pinboard supports mediaFORGE's mission to make advertising an entertaining medium for reaching consumers.
"Pinterest has grown at an impressive rate in 2012, and it's clear that there's a huge demand for Pinterest content," said mediaFORGE CEO Tony Zito. "By making the 'Pin It' button available in our ads, we're giving more convenient access to pinable content, and we're creating a new way for consumers to engage with advertising. In a world where social media is a main stage for expressing individuality, giving consumers direct access to their pinboards is a significant development towards making advertising a valuable consumer experience. It's also beneficial for advertisers, who get to extend their audience reach to Pinterest followers and increase conversion opportunities."
Brands don't need to have an existing Pinterest presence to take advantage of mediaFORGE's Pinterest feature. Adding the 'Pin It' button to mediaFORGE campaign ads provides marketers an automatic social strategy with little to no effort. All of the work is done by the ad itself and the power of Pinterest's growing audience.
mediaFORGE in-ad interactions also include search, tabbed browsing, personalized product scrolling, video and gaming, social media feeds, contact forms and product reviews and recommendations.
mediaFORGE is a dynamic display and retargeting company that delivers a personalized and interactive ad experience that converts prospects and increases revenue. As an alternative to traditional performance metrics, mediaFORGE focuses on Consumer Engagement -- proven to have the highest influence on conversion. Clients only pay for conversions when mediaFORGE can prove its influence, creating more confidence in performance and an unbeatable return on ad spend. mediaFORGE was acquired by Rakuten LinkShare in 2012. Together they create efficiencies for advertisers between affiliate and display channels. For more information, please visit: http://www.mediaforge.com.