SOURCE: mediaFORGE

mediaFORGE

July 12, 2011 09:00 ET

mediaFORGE Launches HTML Ads

Online Retargeting Leader Offers HTML Ads With Mobile, Tablet and Social Media Capabilities

SALT LAKE CITY, UT--(Marketwire - Jul 12, 2011) - mediaFORGE, a leading online retargeting company, today announced the launch of the HTML version of its award-winning dynamic-ad technology, a new product that uniquely positions mediaFORGE to conduct retargeting campaigns on mobile devices and to implement advanced social media functionality.

mediaFORGE has made its mark on the retargeting industry by creating non-static, interactive display ads that engage consumers outside of a client's website and allow site abandoners to re-experience the brand before they buy. Flash has been the standard for developing these ads and continues to be an effective format for mediaFORGE's dynamic ad technology, but the new HTML version opens doors for mediaFORGE to reach the growing number of consumers who are shopping and purchasing directly from their tablets and smartphones.

"We're seeing a dramatic increase in the number of consumer mobile purchases among our clients," says mediaFORGE CEO Tony Zito. "With the trend of mobile shopping expected to grow, we saw an opportunity to position mediaFORGE at the leading edge of dynamic offerings to re-engage mobile consumers."

In addition to forging the way for interactive display advertising to enter the mobile frontier, HTML ads give mediaFORGE the ability to implement an unlimited range of in-ad functionalities, meaning the ad can do everything a website can with the addition of personalized content for each shopper. And as more browsers become compatible with HTML5, which supports improved social media functionality, mediaFORGE ads can become a valuable venue for adding fans and followers and engaging retargeted users in social shopping.

"HTML ads give retailers the opportunity to reach their audience in the environments where they're spending an increasing portion of their online time," says mediaFORGE Director of Product Marketing Danny Kourianos. "As consumers become more comfortable shopping in a mobile and social experience, mediaFORGE wants to facilitate that connection of brands to their customers."

The HTML ads were originally conceived in the company's tradition of aligning products with the needs of its clients and prospects. By anticipating the growth of mobile shopping and recognizing the demand for consumer integration, mediaFORGE was able to develop a product that will help keep clients in the forefront of the rapidly evolving world of online marketing.

About mediaFORGE
mediaFORGE is defining and driving the market for online retargeting with its dynamic ad technology that transforms online advertising from interruptive to interactive, engaging consumers in a personalized web-like experience that is proven to build brand loyalty and increase revenue. Its pioneering shared-revenue model charges marketers according to measured engagement that can be attributed to incremental revenue, rather than charging for impressions or view-throughs. With mediaFORGE, online marketers can employ the best aspects of retargeted advertising with a low-risk business model, transparent data reports, and best-in-class account managers, making it one of the most compelling and efficient paths to optimal ROI. For more information, visit http://www.mediaforge.com/.