SOURCE: mediaFORGE

mediaFORGE

August 23, 2011 09:21 ET

mediaFORGE Launches Search Retargeting

New mediaFORGE Service Offered to Improve Client New-to-File Ratio

SALT LAKE CITY, UT--(Marketwire - Aug 23, 2011) - mediaFORGE, the innovator of post-engagement site retargeting, is now offering dynamic search retargeting to attract new visitors to advertisers' sites through the same advanced technology, strategic expertise and data transparency that has made it a leader in site retargeting.

Search engines are among the most popular resources for researching new products and services, with 94 percent of online shoppers conducting research prior to making a purchase, according to a 2010 Compete Online Shopper Intelligence Study.(i) Given this vast audience of search-engine shoppers, mediaFORGE saw an opportunity to introduce interested consumers to its clients' websites by targeting shoppers who have searched for words related to their business. These shoppers will receive personalized, interactive ads designed to attract them to the client's site. This not only benefits advertisers by bringing new site visitors and new conversion opportunities, but also exposes shoppers to a broader scope of available options.

"mediaFORGE site retargeting is highly effective at re-engaging shoppers who have looked at an advertiser's site without making a purchase, but site retargeting can only reach a finite audience," recognizes mediaFORGE CEO Tony Zito. "By complementing site with search retargeting, we expand our reach to include shoppers who have never been to our clients' sites, increasing site traffic, improving new-to-file ratios, and optimizing conversion opportunities."

Like all its display ad campaigns, mediaFORGE dynamic search retargeting will be measured using the company's pioneering post-engagement business model, which charges for incremental revenue that can be attributed to ad engagement -- not for post-impression, clicks or view-through. Claimed revenue will be supported with mediaFORGE's signature transparent data reports, which allow clients to monitor and influence the performance of their brand's campaign. The reports help clients easily see how search retargeting with mediaFORGE, whether a stand-alone campaign or a complement to site retargeting, engages new shoppers, delivers conversions, and optimizes return on ad spend.

About mediaFORGE
mediaFORGE is defining and driving the market for online retargeting with its dynamic ad technology that transforms online advertising from interruptive to interactive, engaging consumers in a personalized web-like experience that is proven to build brand loyalty and increase revenue. Its pioneering shared-revenue model charges marketers according to measured engagement that can be attributed to incremental revenue, rather than charging for impressions or view-throughs. With mediaFORGE, online marketers can employ the best aspects of retargeted advertising with a low-risk business model, transparent data reports, and best-in-class account managers, making it one of the most compelling and efficient paths to optimal return on ad spend (ROAS). For more information, visit http://www.mediaforge.com/.

(i) Online Shoppers Rely on Search Engines, http://www.marketingcharts.com/interactive/online-shoppers-rely-on-search-engines-12056/, February 2010

Contact Information

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    Lisa Tadje
    Director of Marketing and Communications
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