SOURCE: mediaFORGE

mediaFORGE

May 19, 2011 09:00 ET

mediaFORGE Named as a Finalist for the 2011 Red Herring Top 100 North America Award

Leading Online Retargeting Company Honored for Cutting-Edge Technological Innovation

SALT LAKE CITY, UT--(Marketwire - May 19, 2011) - mediaFORGE, the leader in premium online retargeting and innovator of the post-engagement model, today announced the company's distinction as a finalist for the 2011 Red Herring Top 100 North America Award, a prestigious list honoring the year's most promising private technology ventures from the North American business region.

With growth of more than 700 percent year-over-year, mediaFORGE has emerged as an innovative leader in the rapidly growing field of retargeting. This growth demonstrates the effectiveness of mediaFORGE's engagement-based ad platform and business model. mediaFORGE offers advertisers an innovative retargeting option that ties in-ad consumer interaction to subsequent conversions and provides data to back it up.

"We are truly honored to be recognized alongside so many innovative companies," said Tony Zito, CEO of mediaFORGE. "We are proud to be recognized as innovators of the post-engagement model and leaders in the online advertising industry. Our business has grown tremendously in just a few years, and we are excited to be awarded by such a respected industry program like Red Herring."

Finalists for the 2011 edition of the Red Herring 100 North America Award were selected by the editorial team, based on both quantitative and qualitative criteria including technological innovation, market size, management strength, investor record, customer acquisition, execution of strategy, integration into the industry and financial health. This unique assessment of potential was complemented by a review of the actual track record and standing of each company, which allowed Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was very rewarding," said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. mediaFORGE shows great promise therefore deserves to be among the Finalists. Now we're faced with the difficult task of selecting the Top 100 winners of Red Herring North America. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact."

During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed submissions to qualify for the award.

All finalists are invited to present their winning strategies at the Red Herring North America Forum in Hollywood, Calif., June 13 - 15, 2011. The Top 100 winners will be announced at a special awards ceremony during the event, on the evening of June 15.

About mediaFORGE
mediaFORGE is defining and driving the market for retargeting/remarketing, a dynamic technology that can boost ad response by up to 400 percent. As the leading provider of dynamic ads, mediaFORGE has pioneered a new approach to retargeted advertising with a model that stresses personalization and customer engagement. Unlike other providers, mediaFORGE eliminates the view-through model, charging advertisers only for conversions from customers who have re-engaged the advertiser through mediaFORGE technology. With mediaFORGE, online marketers can employ the best aspects of retargeted advertising immediately, making it one of the most compelling and efficient paths to increased ROI. For more information, visit http://www.mediaforge.com/.