June 16, 2011 15:39 ET

mediaFORGE Selected as a Red Herring Top 100 North America Tech Startup

Utah-Based Company Recognized for Innovation in Personalized Retargeting, Engagement-Based Retargeting Model

SALT LAKE CITY, UT--(Marketwire - Jun 16, 2011) - mediaFORGE, the leader in premium online retargeting and innovator of the post-engagement model, today announced the company's distinction as a winner of the 2011 Red Herring Top 100 North America Award, recognizing mediaFORGE among the most elite private technology companies from across the continent.

With growth of more than 700 percent year-over-year, mediaFORGE has emerged as an innovative leader in the rapidly growing field of retargeting. This growth demonstrates the effectiveness of mediaFORGE's engagement-based advertising platform and innovative revenue-share business model. mediaFORGE offers advertisers a pioneering retargeting option that ties in-ad consumer interaction to subsequent conversions and provides data to back it up.

"We couldn't be more proud to be included in this list," said Tony Zito, CEO of mediaFORGE. "This distinction honors the incredible mediaFORGE team who is dedicated to making mediaFORGE an innovator in the field of retargeting. I am eager to take this award back to Salt Lake City to share with my team, who has worked tirelessly to bring the best possible service and ROI to our clients."

Red Herring's Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies like Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe mediaFORGE embodies the vision, drive and innovation that defines a successful entrepreneurial venture. mediaFORGE should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, including financial performance, technology innovation, management quality, strategy and market penetration. This assessment of potential was complemented by a review of the track record and standing of the startups, relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About mediaFORGE
mediaFORGE is defining and driving the market for retargeting/remarketing, a dynamic technology that can boost ad response by up to 400 percent. As the leading provider of dynamic ads, mediaFORGE has pioneered a new approach to retargeted advertising with a model that stresses personalization and customer engagement. Unlike other providers, mediaFORGE eliminates the view-through model, charging advertisers only for conversions from customers who have re-engaged the advertiser through mediaFORGE technology. With mediaFORGE, online marketers can employ the best aspects of retargeted advertising immediately, making it one of the most compelling and efficient paths to increased ROI. For more information, visit