SOURCE: mediaFORGE

May 08, 2008 11:30 ET

mediaFORGE to Showcase Examples of ROAS at WidgetWebExpo

mediaFORGE CEO and Founder Selected to Present Results of Recent Widget-Ad Campaigns

SALT LAKE CITY, UT--(Marketwire - May 8, 2008) - mediaFORGE today announced that Tony Zito, the company's CEO and Founder, has been invited to speak at WidgetWebExpo being held June 16-17 at the New York Marriott at the Brooklyn Bridge in Brooklyn, New York.

WidgetWebExpo brings together the leading voices from widget tool developers, social network companies, and marketing and advertising professionals to discuss how to extend and optimize marketing through web, mobile, and desktop widgets.

Zito is scheduled to present on June 16, where he will share his perspective and experience in developing and rolling out several successful widget-ad campaigns. During the session, he will describe the strategy, implementation and results of Overstock.com's "Daily Steal" widget -- a program that leveraged banner-widget technology and generated a 24% increase in revenue (ROAS). The mediaFORGE widget ad doubled conversion rates and dramatically increased brand engagement through incremental interaction.

"Discussions about widgets and other social media tools typically turn to questions about revenue, ROI, and business models. My goal is to provide tangible results from real world deployments -- where companies are using widget-ads to increase the efficacy of their digital media and ads, engage website visitors, increase brand awareness, and yes, increase conversion rates and revenue," said Zito.

mediaFORGE's interactive ad platform uses widgets to bring a new social dimension to banner ads. As visitors roll over the ad, a flash-based widget appears that allows users to interact with the content -- enabling them to browse personalized specials, take advantage of last-minute deals, view videos or pictures, and listen to music. mediaFORGE widgets can be integrated into existing online advertising assets, embedded within social networks, even downloaded to the desktop.

Early adopters of mediaFORGE's innovative conversational marketing technology include: Overstock.com, REI, Nordstrom, Skullcandy, DirectBuy, and drugstore.com.

About mediaFORGE

Founded in 2005, mediaFORGE is socializing and monetizing branded, immersive and portable widgets that leverage existing online advertising inventory. The company received a $1.5 million Series A in July 2006 led by Prospector Equity Capital and private equity firm Gazelle Investments. www.mediaforge.com

Contact Information

  • Contact:
    Megan Saulsbury
    FutureWorks PR
    408.720.8228 ext. 104
    Email Contact