SOURCE: Medialets

Medialets

September 29, 2014 11:21 ET

Medialets to Bring Comprehensive Mobile Ad Management & ROI Measurement to Facebook's New Atlas Platform

Medialets Now Participating in Atlas' Open Ecosystem

NEW YORK, NY--(Marketwired - Sep 29, 2014) - ADVERTISING WEEK - Medialets today announced it is an advertising technology partner for Atlas, launched today by Facebook at Advertising Week in New York City. Through this partnership, advertisers and publishers using Atlas can tie their campaigns to the Medialets' Servo™ platform to deliver high-engagement mobile ad units and better manage and fully measure the ROI of their ad spend.

Although worldwide sales of mobile phones are expected to reach 1.9 billion units in 2014 and mobile ads now represent more than 35 percent of total digital spend, marketers still struggle with tracking the ROI of their ad campaigns on mobile, especially across multiple devices. This is where Medialets, its award-winning mobile ad units, and recently introduced Servo Total Attribution solution come in.

"We bring to Atlas a comprehensive solution for managing mobile advertising and measuring ROI that works across any kind of mobile app or website," said Eric Litman, CEO of Medialets. "We're thrilled to be working with Atlas to help advertisers better create and quantify the impact of their mobile marketing efforts." 

Atlas is the new ad server from Facebook, helping digital marketers reach members of the social network across the web regardless of device, and better target and measure the performance of their advertisements. Built as an open ecosystem, Atlas creates more value for advertisers through its roster of strategic partners, each bringing its own proprietary technology and people-based measurement for their clients and industry. 

Medialets is an Atlas partner in two key categories: Rich Media / Video / Mobile Partner and Mobile App Certified Publisher Partner. To find out more about Atlas and participating partners, visit http://atlassolutions.com/partners.

Agencies and brands use Medialets' Servo as their software platform for mobile ad creation, delivery, measurement, attribution, and optimization. Servo follows the mobile measurement standards of the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA), in addition to being the only mobile ad server accredited by the Media Ratings Council (MRC) for display impressions and clicks in both mobile websites and mobile apps.

About Medialets

Medialets is the creator of Servo™, the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks. Global agencies like Publicis Groupe, Omnicom Media Group, Interpublic Group, WPP, Aegis and more use Servo to support clients like P&G, American Express, Toyota, HBO and other global brands. Founded in 2008 and venture backed by Foundry Group, DFJ, Greenspring Associates, among others. Medialets is headquartered in New York City with offices in London, Chicago and Los Angeles. To learn more, visit http://www.medialets.com and follow us on Twitter @medialets.

Contact Information

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    Amy Ziari
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