Medialive International, Inc.

Medialive International, Inc.

July 29, 2005 08:01 ET

MediaLive International and Fort-Ross Ltd. Launch Interop® Moscow 2006; New Event Created to Address the Needs of the Rapidly Accelerating Russian IT Market

MOSCOW--(CCNMatthews - Jul 29, 2005) -

MediaLive International, an international media and marketing company that drives the advancement of technology in business, and Fort-Ross Ltd., the leading organizer of IT-related events in Russia, today announced Interop® Moscow 2006. The inaugural Interop Moscow will be held at Krokus Expo in Moscow, June 21-23, 2006.

The creation of Interop Moscow gives enterprises, small- and mid-size businesses, and channel partners the ability to hear from industry leaders about future direction, find and learn about new products, attend educational sessions, and network with peers. Interop Moscow will feature a strong B2B focus, with an executive level audience including keynote speakers to the conference program, CIO's and CEOs, and key players of the world IT industry. This event, which has the support of the American Chamber of Commerce in Russia, is the main channel for international companies looking to successfully penetrate the Russian market.

"Interop Moscow marks a new move towards integration of the Russian IT market into the global economy," said Valentin Makarov, chairman of Fort-Ross Ltd., President of RUSSOFT Association. "With the unprecedented boom of Russia's IT industry, Interop Moscow will address this growing market and provide a venue for vendors and clients to network with potential partners in the international market."

For 20 years, Interop has held a unique place in the IP networking and infrastructure markets, and is responsible for fostering the innovation that has fueled the revolution and evolution in IP networking. With network convergence now taking center stage as the key enabler of the latest technology innovations, Interop will continue to show how all of the pieces fit together to help IT organizations overcome their business challenges.

"MediaLive International continues to meet the needs of evolving markets by providing a place for buyers and sellers to learn about the latest technology innovations in order to drive their business objectives," said Robert W. Priest-Heck, President and CEO of MediaLive International. "Interop Moscow clearly does just this, addressing the growing Russian IT industry by providing the environment needed to allow the industry to advance the evolution of innovative ideas and technologies."

Interop Moscow will focus on the following IT themes: wireless and mobility, security, e-government, and e-society. Over 40% of Interop Moscow exhibitors will be international companies. Besides the strict B2B focus, a large part of Interop Moscow will be devoted to matchmaking and finding new distribution channels. The special service of matchmaking and meeting bookings will be provided by MediaLive International and Fort-Ross Ltd. Interop Moscow will become the leading destination for information technology buyers and sellers in the region.

Additional information on Interop Moscow is available by contacting info@fort-ross.ru in Russia or william.carlson@mlii.com for all other regions.

About Interop®

Part of the MediaLive International, Inc. family of global brands, Interop® has led the revolution and evolution in IP networking for the past twenty years. Interop® is dedicated to promoting and demonstrating the interoperability of the converged network, applications, and devices to seamlessly exchange and use information to address the full range of business challenges facing IT organizations today and tomorrow. As the leading destination for technology buyers and sellers, Interop has fostered the growth and evolution of the IT industry for the past two decades, and remains the most anticipated and only comprehensive IT event. Through in-depth educational programs, workshops, real-world demonstrations, and live technology implementations in its unique eNet and iLabs programs, Interop® provides the forum for the most powerful innovations and solutions the industry has to offer. Interop® Moscow 2006 will take place at Krokus Expo in Moscow, June 21-23, 2006. Interop® New York 2005 will take place at the Jacob K. Javits Convention Center in New York City, December 11-16, 2005. Interop Las Vegas 2006 will take place April 30-May 5, 2006, at the Mandalay Bay Convention Center. Interop Paris 2005 will be held October 18-19 at Paris Expo, Porte de Versailles. For more information about these events, please visit www.interop.com.

About MediaLive International, Inc.

MediaLive International connects companies to the markets they serve through media properties, software tools, and marketing solutions that educate buying communities, deepen relationships between buyers and sellers, and fuel market growth. MediaLive International's media brands encompass the IT industry's largest and most well-respected exhibitions, including Interop®, VoiceCon®, Next Generation Networks®, the Web 2.0® Conference, Seybold Seminars®, COMDEX®, the Collaboration Technologies Conference, Mobile Business Expo, GTEC(SM), NetWorld®, and respected publications, including Business Communications Review® and The Seybold Reports®. The Wingate Studios division delivers the industry's leading end-to-end event management software platform, WingateWeb, and professional services -- including strategic planning, technical integration, analytics, and event programming -- that help companies produce their own live marketing programs.

MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

About Fort-Ross Ltd.

Fort-Ross Ltd. is the leading Russian marketing agency headquartered in Russia and specializing in information technology events such as trade shows, conferences, seminars, and trainings, with over 5 years of experience in the IT industry internationally and in Russia. It is also the official marketing and event agency of RUSSOFT, the largest software development association in Russia (for more information about RUSSOFT visit www.russoft.org). For more information about Fort-Ross Ltd., please visit www.fort-ross.ru

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