SOURCE: MediaMath

MediaMath

February 27, 2014 11:16 ET

MediaMath CEO Joe Zawadzki to Discuss the Influence of Real-Time Data on Measuring Marketing Outcomes at LiveRamp's RampUp 2014

NEW YORK, NY--(Marketwired - Feb 27, 2014) - On Thursday February 27th, 2014, MediaMath CEO Joe Zawadzki will join fellow industry experts on a panel at LiveRamp's RampUp 2014, which will explore the importance of coupling real-time data with client-specific metrics to drive online and offline marketing success. The panel, Measuring Successful Marketing Outcomes, will take place at the Computer History Museum in Mountain View, California.

Zawadzki will contribute insights into key marketing metrics, attribution strategies, as well as on allocation of ownership between technology platforms and agencies to most effectively reach the ultimate goal for advertisers. As the technologies that underpin programmatic media buying further evolve and are better understood, the technique will enable marketers to be more efficient and focus on strategic goals. Zawadzki will drive home how the industry is approaching a tipping point where marketers more regularly reallocate their dollars to where their campaigns are performing best.

James Arra, LiveRamp's VP of Sales, will moderate the session. Other panelists include:

  • Gian Fulgoni, Chairman, comScore
  • Eric Roza, CEO, Datalogix
  • Eric Stein, EVP Online Solutions, Epsilon

MediaMath's participation at RampUp underscores their commitment to not only strengthen and support its best-of-breed partners, but also to help marketers build the foundation of their unique practice. LiveRamp, as well as other presenting companies, are part of MediaMath's OPEN program designed to help navigate the complex digital ecosystem and connect marketers with the services and technologies to maximize their marketing investments.

RampUp is LiveRamp's annual summit that brings together over 1,200 marketers, agencies and industry insiders. RampUp was created because LiveRamp believes in educating the marketing community on the power of connected data so this event brings together leaders from brands and technology platforms to share knowledge and accelerate innovation. The 2014 summit will focus on connected data for the cross-channel marketer.

About MediaMath
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

Contact Information

  • Media Contact
    Carla Rudder
    Blast PR on behalf of MediaMath
    Email Contact
    225-238-1091