SOURCE: MediaMath


March 10, 2014 12:52 ET

MediaMath Co-Founder Erich Wasserman and CMO Club Founder Pete Kranik Educate CMOs on the Future of Digital Advertising at SXSW Interactive

MediaMath Invites CMOs & Senior Marketers to Visit the "Train Your Brain" Lounge at the CMO Club House

NEW YORK, NY--(Marketwired - Mar 10, 2014) - MediaMath Co-Founder and Global CRO Erich Wasserman will join CMO Club Founder Pete Kranik in a fireside chat on March 10th at SXSW Interactive. Slated for 4:00 p.m. CT, the in-depth conversation will explore why programmatic marketing will drive CMO success in 2014 and how it is expected to impact digital advertising in the years to come. It will take place at the CMO Club House, located at 209 East 6th Street, Suite 200, in Austin, TX.

Marketers are increasingly turning to programmatic marketing techniques for their efficiency, scalability and ability to drive greater performance. Given the rate of change, marketers must commit to continual education to remain ahead of the competition. Wasserman and Kranik will provide attendees with a clearer understanding of the essential skills necessary to better maximize their value, as well as its global impact, while also exploring where this technology is headed in the next five years.

The CMO Club House will also be home to a number of panels, interviews and networking events during SXSW Interactive. MediaMath, too, will host a "Train Your Brain" lounge, which will be open to all SXSW CMO Club attendees. Visitors to the lounge will have the opportunity to play interactive brain training games, network with peers or simply unwind with refreshments and snacks. Developed around evidence that anyone can become smarter by exercising their brain in new ways, MediaMath will hold a drawing for visitor to enter to win a brain training session for their entire marketing team, led by one of the world's leading brain trainers. The Club House is open today, March 10th, and tomorrow, March 11th, from 8:30 a.m.-7:00 p.m. CT.

About MediaMath 
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

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