SOURCE: MediaMath


April 02, 2014 15:52 ET

MediaMath CTO Roland Cozzolino Shares the Metrics that Matter to the C-Suite at ClickZ Live New York

NEW YORK, NY--(Marketwired - Apr 2, 2014) - Marketers seeking to prove the value of programmatic media buying to the C-suite require data and analytics that demonstrate how their strategies are playing a significant role in meeting two key business objectives -- return-on-investment and revenue. 

Addressing the key benefits of revenue-focused marketing campaigns, MediaMath CTO Roland Cozzolino will join Marketo Senior Enterprise Consultant, Tim Kirby, for a presentation on the final day of ClickZ Live New York. Thom Craver, vice president of development and IT for Internet Marketing Ninja, will moderate the session, "Convincing the C-Suite: The Most Effective Analytics to Support Your Campaigns," which is scheduled for Thursday, April 3, from 2:15 p.m. to 3:15 p.m. EDT.

Cozzolino will use real world examples to highlight how embracing a revenue-driven marketing approach, supported by a central marketing operating system, enables greater marketing efficacy, provides a more holistic view of one's customers, drives cross-channel results and allows for marketing scalability.

ClickZ Live, formerly SES Conference and Expo, is a next-generation global event series that reflects all fields required for marketers in the digital world. It addresses the increasing change of pace in the digital marketing industry to meet the diverse educational needs of today's online marketing community. ClickZ Live New York will address the latest tools, tips, and tactics in paid media, owned media, earned media, integrated media, business intelligence, and email to help the audience streamline marketing campaigns in 2014.

About MediaMath
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

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