NEW YORK, NY--(Marketwired - Oct 14, 2013) - MediaMath today announced that CEO Joe Zawadzki, as well as Chief Strategy Officer, Eoin Townsend, will take the stage at the Direct Marketing Association's (DMA) DMA2013 Conference & Exhibition to discuss hot-button topics driving marketing conversations today. DMA2013, the Global Event for Data-Driven Marketers, will take place October 12-17, 2013 at McCormick Place West, Chicago IL.
- For conference information or to register for a session, click here.
- To learn how to win a smart TV from MediaMath, click here.
On Tuesday, October 15th, at 11:30 am, Townsend will join representatives from West Cary Group and MWV on a panel entitled "When Worlds Collide: B2B Brand Awareness Meets Digital DM," to explore how digital marketing solutions are shifting traditional paradigms and enabling marketers to achieve brand awareness that is both efficient and measurable.
The following morning, on Wednesday, October 16th at 10:00 am, Zawadzki will lead a session alongside Will Ferguson, VP for 1-800-FLOWERS. During the engaging case study presentation, "Understanding & Activating First Party Data for CRM," they will show how 1-800-FLOWERS utilized MediaMath's TerminalOne Marketing Operating System™ to leverage CRM data and diversify their campaign tactics to exponentially increase conversions during a high-volume advertising cycle.
In support of smart marketing, Zawadzki will also award one session attendee with a brand new smart TV. To participate, conference attendees simply need to attend the session and enter the raffle by providing their business card. The winner will be announced at the end of the presentation.
"Over 200 top global marketing leaders, 120+ sessions, expert presenters -- including 22 speakers from FORTUNE 100 brands -- and thousands of attendees make DMA2013 THE place where data-driven marketers can gain the cutting edge knowledge and networking opportunities they need to drive business success," said Paul A. McDonnough, DMA's Vice President, Conferences and Events and Group Show Director, DMA2013. "We are pleased to have MediaMath's participation -- we consider it to be a valuable part of this prestigious event."
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
About DMA2013 Conference & Exhibition
The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world's largest gathering of data-driven marketing professionals. DMA2013, held October 12-17 in Chicago, features keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2013's exhibit hall features hundreds of exhibiting companies.
Visit the DMA2013 blog at http://dmaannual.wordpress.com/
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
In 2012, marketers -- commercial and nonprofit -- spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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