SOURCE: MediaMath


November 08, 2013 11:30 ET

MediaMath's Matt Spiegel to Address Marketing Challenges at The Digital Collective New York

Spiegel to Lead Candid Discussion With Digital Marketing Leaders

NEW YORK, NY--(Marketwired - Nov 8, 2013) - MediaMath's GM Americas, Matt Spiegel, will host an interactive discussion group at The Digital Collective New York, taking place on Friday November 8 at 11:45 am at Le Parker Meridian.

During the session, "Demystifying Marketing Challenges," Spiegel will dive into some of the common challenges facing marketers today, and offer best practices to help overcome them and steer their strategies forward.

Spiegel will emphasize the power of data and how to leverage its insights to identify high and low value customers, effectively reach target audience across multiple channels, and understand what media influences conversions. Attendees will also learn why data activation is critical to bridging the gap between offline and online strategies and enables greater audience segmentations.

Furthermore, Spiegel will engage attendees in a candid conversation about their relationships with their companies' CIOs. The future of marketing is going to be dictated by efficient technology, escalating the need for collaboration among these once siloed groups, and they will address how to evolve the relationships so that the groups are aligned and prepared for what the future of marketing will bring. 

The Digital Collective, in its third year, unites digital marketing leaders to share best practices and fuel more meaningful relationships. 

About MediaMath
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

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