SOURCE: MediaMath


April 01, 2014 09:00 ET

MediaMath's Tim Braz to Share Best Practices for Engaging Hyper-Connected Customers at Argyle CMO Spotlight Forum

NEW YORK, NY--(Marketwired - Apr 1, 2014) - To make valuable connections with today's consumers, brands must implement a shopper-centric strategy that focuses on engaging them as individuals and a programmatic media buying strategy that can scale such relationship-based one-to-one marketing.

Providing CMOs and marketing leaders with a blueprint for implementing these strategies, MediaMath VP North American Platform Sales Tim Braz will speak Thursday, April 3, in New York City at Argyle CMO Spotlight Forum: Retail and Consumer Goods & Services on the panel, "Customer Engagement in a Hyper-Connected World," that is scheduled to run from 12:05 p.m. EDT to 12:55 p.m. EDT.

HarperCollins Publishers chief marketing officer Angela Tribelli will moderate the panel that, in addition to Braz, will feature: Brightcove senior director of marketing, Courtney Pierce; American Eagle Outfitters vice president of global brand management and marketing, Tess Prins; and QVC senior vice president of programming and marketing, Doug Rose. Braz will participate in a candid discussion about the benefits provided to marketers by consumers' multiple device, hyper-connected interactions. He will underscore that digital is the only marketing medium that allows for one-to-one communication, the only channel that can be optimized in real-time and the only performance-driven channel.

The session will also explore tools and technologies available to synchronize marketing efforts across multiple channels for a unified customer experience. Braz will elaborate on how they enable advertisers to target the right consumer on the right screen, referencing how MediaMath tests multiple targeting strategies and channels, as well as how that testing ability benefits brands with regard to budget.

Argyle Executive Forum is a membership-based professional services firm that convenes business leaders from highly targeted business-to-business communities for strategic collaboration and business development. The community has more than 40,000 executives that participate and more than 700 new members joining each month. At this CMO Spotlight Forum, the Argyle is bringing together leading CMOs and marketing leaders from retail and consumer goods and services verticals to discuss best practices and innovative marketing strategies in a discussion-based format.

About MediaMath 
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

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