SOURCE: MediaMax Technology Corp.

January 04, 2007 09:00 ET

MediaMax Announces First DVCD™ Commercial Release

101 Distribution Includes the New Technology on "Luniz Greatest Hits" DVD

PHOENIX, AZ -- (MARKET WIRE) -- January 4, 2007 -- MediaMax Technology Corp. (OTCBB: MMXT), an international technology group focusing on the discovery and delivery of new products and services within the consumer entertainment markets, announced today that its newly released product, DVCD™, will be included on "Luniz Greatest Hits" DVD release. The Grammy-nominated group, Luniz, hails from Oakland, California. See more about the internationally recognized group at (

The DVD is being produced and distributed by 101 Distribution (, one of the premier national independent music distributors in the country providing exclusive music content to more than 7,500 retail stores worldwide and a variety of other legal download and on-demand streaming services. The international release of this hybrid DVD, which includes all of the music from the CD release, will take place at MIDEM 2007 ( in Cannes, France on January 21, 2007 with the street date to immediately follow. The standalone CD version of "Luniz Greatest Hits" was recently released in November by C-Note Records.

Michal Avniel, a senior VP at SunnComm (PINKSHEETS: SCMI), explains, "Our relationship with Damon Evans, executive director of 101 Distribution, and his team spans several years during which we have included our technology on a number of their more popular music CD releases. I am excited to be working closely with the 101 team again, especially in this area of unlimited potential. Our collaborative efforts have always produced excellent results and we are looking forward to more of the same."

DVCD is a specialized DVD enhancement environment designed and built by TranzByte™, a division of SunnComm International, Inc. ( The specialized optical media-authored environment allows music and video publishers to easily incorporate additional entertainment value for consumers and a much-needed cost savings to movie studios and record labels who are contemplating DVD and CD packaged sets. Using DVCD, there is no longer a need for the costly addition of a separate CD disc because DVD and CD content are both housed on one side of a traditionally manufactured DVD. DVCD functionality allows the consumer to play a movie or video DVD in a standard DVD player and, when finished, take that DVD disc and put it into a PC or MAC where users are able to copy the music portion of the content to an iPod™, Zune™, Zen Micro™ or other personal digital player, burn a CD, or even store the music directly on their PC or MAC. In addition, users can take advantage of SunnComm's proven MusicMail™ feature to legally share selected music tracks or video trailers from the disc with friends and family. Additional value-added features for DVCD include the dynamically updated Perfect Placement™ commercial messaging and a multitude of additional options capable of enhancing the consumer DVD experience.

In a recent discussion about the future of music retail, Damon explained, "There are many who will argue that the days of physical music retail are numbered. While it's true that trends are changing at a faster pace than what the commercial industry can adapt to, don't expect to see the extinction of physical storefronts but rather the continued consolidation of the total number of existing locations in order to make way for the alternative purchasing options that are becoming ever more popular with consumers. It is critical that retailers begin considering ways to compete in the new world of digital content delivery if they intend to be among the survivors and this enhanced DVCD environment might just provide a mechanism to bridge those worlds."

Scott Stoegbauer, president of MediaMax Technology, confirms, "Damon is an out-spoken and visionary force in the music industry's future who believes in DVCD and the vast potential to increase unit sales that it provides. He and his entire 101 team know that together, both companies are limited only by our collective imaginations in the discovery of new marketing and sales opportunities expected to emerge from the implementation of this new technology. I am proud to call him a trusted partner and look forward to the industry feedback this project will surely generate along with 101's help in refining and launching this newest MediaMax product."

"I can personally confirm that many Entertainment Industry leaders have already shown substantial interest in our newest products including both DVCD and CDMX™, our CD enhancement technology, including Ripp Entertainment who has already pledged a substantial part of the revenue we anticipate booking this year," concludes Stoegbauer. "I have more confidence than ever that our customers, shareholders, employees and partners will soon witness a re-emergence of MediaMax products and services. MediaMax is back!"

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Luniz is an Oakland rap duo formed by rappers Yukmouth and Numskull. They released an internationally successful Platinum hit in 1995 entitled "I Got 5 on It," two versions of which appear on their album "Operation Stackola." A third version of the song, featuring Oakland rappers Dru Down, Shock G, Richie Rich, E-40, and Spice 1 and often found on the Internet as the "Bay Ballas Remix," has also garnered radio significant play. Luniz were to be featured on Tupac Shakur's One Nation project, unfortunately, due to Shakur's death the album was never released.


101 Distribution was founded in 1997 when Damon Evans decided to blend his understanding of technology with his passion for music. Based in Phoenix, Arizona, 101 established its initial presence by integrating point of sale systems and streaming media applications for brick and mortar music retailers who sought to implement a digital sales strategy within their physical locations. They began shipping music titles to national chain and independent music retail stores in November of 2001 and soon-after developed an online storefront that showcased exclusive releases from well established urban and dance music artists. Today, 101 has emerged as one of the premier national independent music distributors in the country and now provides exclusive music content to more than 7,500 retail stores worldwide and a variety of other legal download and on-demand streaming services. The patent-pending mobile version of 101 will launch in early 2007 as the first and only mobile solution that markets and promotes independent music through conventional and digital retail channels.

The independent distributor of choice for Multi-Platinum artists and producers such as: Play-N-Skillz, Kurupt, The Gama, DJ Who Kid, The Kolab, Steve Hurley, Yukmouth (The Luniz), Suburban Tragedy, Chamillionaire, Consumed By Fury, and more, 101 is powered by a private consortium of accredited music industry veterans.

101 is the only music distribution company that pays independent artists 100% of all net profits earned from single-song downloads through the world's leading digital services. The company also provides direct access into all national music chain stores. Considered aggressive by most, it is the mission of 101 to systematically eliminate the influence of major label bureaucracy, one independent release at a time. They say that there is no better time than now to be and independent artist or label.


MediaMax Technology Corporation (OTCBB: MMXT), with its international reach and ever expanding consumer entertainment and lifestyle industry contacts, has been in the enviable position of being privy to industry insider news, trends and developments, thus guiding the team in its strategic growth of new and existing products and services. This positioning further facilitates market penetration of the existing products while setting the stage within the global entertainment industry for future vertical and lateral market infiltration. For additional information about the company, please visit the Company's Web site at ( or contact:

Company Contact:                Investor contact:
Scott Stoegbauer                Investor Relations
602-267-3800                    602-231-0681

In just five years, SunnComm International Inc. (PINKSHEETS: SCMI) became the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum, and Double-Platinum selling albums and has appeared on many other best-selling albums, totaling over 165 commercially released CD titles across more than 30 record labels. The company understands and has weathered the challenges surrounding digital content management, protection and enhancement and has recently announced more than four new non-controversial consumer-enabling products. In January 2003 SunnComm co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit: ( For more information about the company please visit the Web site at ( or contact:

Company contact:                Investor contact:
Peter H. Jacobs                 Investor Relations
602-267-7500                    602-231-0681    
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