SOURCE: MediaMax Technology Corp.

November 21, 2005 13:38 ET

MediaMax Technology Appoints New Chief Executive Officer

PHOENIX, AZ -- (MARKET WIRE) -- November 21, 2005 -- MediaMax Technology Corp. (OTC BB: MMXT), announced today the appointment of Kevin M. Clement as president and chief executive officer effective today, November 21, 2005. He has 18 years experience in the information technology industry. Mr. Clement joins MediaMax from Sony BMG Music Entertainment where he held the position of Senior Director, New Technology. He joined BMG in 2000. Previously, Mr. Clement served as Director, Information Technology at Autonation, Inc., the automotive retail and e-commerce division for Republic Industries Group. From 1991 to 1997 he was Group Manager at Pepsi-Cola International, having begun his career as a CPA and Consultant at Deloitte & Touche.

Mr. Clement commented, "I am looking forward to building a world-class technology organization focused on delivering high-quality consumer friendly content protection products. The entertainment industry is evolving rapidly, presenting new challenges every day. We intend to be one of the organizations that help manage those challenges."

Mr. Clement will serve as chief executive officer, president and a member of the board of directors of MediaMax effective November 21, 2005. Mr. Clement helped pioneer BMG's digital music distribution business, CD copy management initiatives and the strategy in the area of new formats. During 2003, Kevin led BMG's initial launch of copy managed CDs in the US market using MediaMax products. He has been active in numerous initiatives within the industry including Sony BMG representative on Microsoft DRM Advisory Council, leading BMG Consumer research on Content Protection including surveys and consumer focus groups, Member RIAA working groups for content protection technologies and Member Board of Directors -- DVD Audio Council.

William Whitmore Jr., the outgoing president and chief executive officer of MediaMax Technology will continue to serve as executive vice president and a member of the board of directors of the company. Upon completion of MediaMax Technology's pending merger with SunnComm International, Inc. (OTC: SCMI), Peter Jacobs, the president and chief executive officer of SunnComm will continue with the company as the chairman of the board of MediaMax Technology. Mr. Jacobs remarked, "I leave the leadership of the combined companies to Kevin, with pride that I helped create a company that has excellent future potential and I have confidence in the abilities of the management team to realize that potential. Kevin Clement has the right combination of experience and talent for the CEO role during this time of industry fluctuation and focused internal restructuring as our companies merge. I look forward to working closely together going forward."

Eric Vandewater, SunnComm's chief technology officer, commented, "Kevin Clement has been an invaluable resource for us during the development of our MediaMax content protection technology. He was instrumental in helping us create the right products to become the market leader in digital content protection. The whole entertainment industry is undergoing an enormous technical transformation at this moment with tremendous potential and opportunities for our company. With the leadership and expertise of Mr. Clement, I'm convinced we will capitalize on this opportunity."

Mr. Clement continued, "The development team that SunnComm assembled has consistently delivered technology solutions that have exceeded expectations time and time again. As the company expands into other markets, I intend to leverage the development teams' dedication and demonstrated strengths."


MediaMax Technology Corporation (OTC BB: MMXT), with its international reach, implements the delivery of digital content security products for the entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. MediaMax Technology is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products. For additional information about the company, please visit the Company's Web site at ( or contact:


In just five years, SunnComm International Inc. (OTC: SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums and has appeared on many other best-selling albums, totaling over 140 commercially released CD titles across more than 30 record labels. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit ( For more information about the company please visit the Web site at (, or please contact:

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