SOURCE: MediaMelon, Inc.

MediaMelon, Inc.

May 01, 2012 08:00 ET

MediaMelon and Verimatrix Partner to Offer Integrated Content Security and End-User Analytics for Intelligent Video Service Delivery

Joint Solution Offers Service Providers Enhanced Security and Improved Quality of Experience Across a Wide Range of Client Devices

SAN FRANCISCO, CA--(Marketwire - May 1, 2012) - MediaMelon, Inc., provider of the MediaCloud service for high-performance Internet video delivery and analytics, and Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, today announced a partnership to integrate MediaMelon's MediaCloud analytics service with the award-winning Video Content Authority System (VCAS™) 3. The solution would combine multi-network revenue security from Verimatrix with video playback analytics and cloud-based routing from MediaMelon and would deliver enhanced value to service providers and content publishers.

The rapid growth in the adoption of Over-the-Top (OTT) video and the challenges related to delivering a consistently reliable multi-screen video experience require service providers to deploy a range of technologies. This joint offering for MediaMelon and Verimatrix customers supports both vital security for Pay-TV content services, and comprehensive analytics of video playback quality in a single integrated package. Verimatrix customers will have the option of adding advanced analytics as an extension of the VCAS 3. Customers who take advantage of this will gain access to a hosted dashboard that offers various levels of audience behavior analytics along with technical playback performance metrics and integrated analytics across a wide range of client device types, including the growing number of devices that support enhanced HLS security provided by VCAS 3.

With MediaCloud Analytics and the end-to-end VCAS 3 security platform, service providers can leverage their access-network assets to create their own OTT offerings with predictable quality-of-experience (QoE). Alternatively, they can provide access to their network to content owners or content delivery network (CDN) providers to capture a greater portion of the OTT revenue stream, while at the same time reducing their costs to deliver such content.

"By integrating MediaMelon's analytics and routing technology as part of Verimatrix VCAS we are creating a compelling solution to our customers, who will now have greater visibility and control on the performance of their premium video content," said Kumar Subramanian, CEO of MediaMelon. "We chose to partner with Verimatrix because they are the specialist in revenue security for multi-network digital TV services. By integrating VCAS security with MediaCloud, we are enabling our customers to provide a high quality and secure viewing experience to their subscribers."

"As multi-network video services grow in sophistication and scale, operators need more of the advanced tools that MediaMelon can provide, to optimize quality, functionality and the consumer experience," said Steve Oetegenn, chief sales and marketing officer, Verimatrix. "Cooperative ventures between companies like MediaMelon and Verimatrix provide options for enhanced video security functionality and a range of powerful tools to effectively manage the delivery of premium video services."

About MediaMelon
MediaMelon offers industry-leading solutions for application-aware, managed distribution and delivery of over-the-top TV content, and to cost effectively deploy new services and create new revenue streams. MediaMelon's solution has been selected by operators and content service providers and deployed successfully. MediaMelon's cloud-based platform enables improved playback experience, reduced cost of delivery, and a comprehensive suite of real-time video analytics, enabling carriers and major content companies to offer the next generation of over-the-top content applications.

For more information, please visit or contact for further details on MediaMelon's solutions.

About Verimatrix
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions offer an innovative approach for cable, satellite, terrestrial and IPTV operators to cost-effectively extend their networks and enable new business models. As the recognized for premier service providers, Verimatrix has pioneered the 3-Dimensional Security approach that offers flexible layers of protection techniques to address evolving business needs and revenue threats. Maintaining close relationships with major studios, broadcasters, industry organizations, and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on digital TV business issues beyond content security as operators seek to deliver compelling new services. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit, our Pay TV Views blog and follow us at @verimatrixinc, Facebook and LinkedIn to join the conversation.

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