MediaMiser Ltd.

MediaMiser Ltd.

November 10, 2008 16:55 ET

MediaMiser Launches New Version of its Industry-Leading Media Content Management and Analytics Software

OTTAWA, CANADA--(Marketwire - Nov. 10, 2008) - MediaMiser Ltd, Canada's leading provider of media analysis and public relations measurement solutions, today launched Enterprise Version 2.0, the next generation of MediaMiser's industry-leading media content management and analytics software.

Enterprise Version 2.0 includes innovative new features like prominence impact measurement, in-depth competitive analysis, media trend analysis, issues management enhancements, and a refreshed user interface with intuitive and advanced search and navigation capabilities.

"Enterprise Version 2.0 gives media specialists and communications professionals more control in managing diverse media coverage and analytics," says Chris Morrison, vice president client services at MediaMiser. "It is an all-inclusive solution, designed to help clients stay on top of all news, thoughts and opinions, regardless of the source. Version 2.0 gives users more control in accessing, tracking and analysing news coverage in real-time and empowers them to create effective strategies for managing the reputations of their company and their brand."

Many of the new features in Enterprise Version 2.0 were developed based on the expressed needs of clients, as well as internal research and consultation with industry. Key new features include:

Prominence Analysis: which ranks individual articles or blog postings based on multiple parameters including source, article placement, story length in words and time, publication reach, inclusion of quotes, and appearance of photos. Each article is assigned a prominence rating, providing a true measure of the impact of each story, and helping identify emerging media trends issues; and

Media Trend Analysis: which provides insight into the origin and progress of any issue across various media types, allowing users to see where and when an issue first appeared and track its movement in the media. By spotting issues in their early stages, at the blog level for example, media strategists can create effective counter measures and appropriate messaging to diffuse the issue before it reaches other media platforms.

"It is not enough to simply know your organization has been mentioned," says Morrison. "The real value is in understanding the context of each mention, and identifying the related trends and issues impacting your company and stakeholders. Building on the strengths of our original software model, Enterprise Version 2 gives communications professionals a cost-effective, powerful and productive tool to help meet their day-to-day media management and analysis needs."

Enterprise Version 2.0 is fully customizable, with scalable features designed to meet the specific requirements of any organization in any industry. The Version2 software suite is now available to companies under a licensing agreement. Current MediaMiser Enterprise subscribers will receive an automatic software upgrade.

About MediaMiser

Since its creation in 2003, MediaMiser Ltd. has developed into Canada's leading provider of media analysis and PR measurement solutions, and attracted clients ranging from blue chip companies to government departments to non-profit organizations. For more information please visit www.mediamiser.com

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