SOURCE: MediaMorphosis Inc.

MediaMorphosis Inc.

June 18, 2009 14:00 ET

MediaMorphosis Inc. Founded Ethnic Online Network, a One-Stop Ethnic Marketplace

NEW YORK, NY--(Marketwire - June 18, 2009) - A technology platform for exclusive ethnic marketing -- Ethnic Online Network -- launched by MediaMorphosis Inc. targets an online ethnic population of over 200 million worldwide.

"Ethnic Online Network will provide clients with a trend-setting platform to reach specific target audiences online by setting parameters of geo-target, lifestyle and demographic segmentation. In the present ethnic marketplace, this exclusive division does not exist," said Adris Chakraborty, Chairman at MediaMorphosis.

--  MediaMorphosis Inc. is a comprehensive ethnic marketing agency
--  It provides clients with access to content and partnership
    opportunities across a broad range of entertainment platforms and media
--  MediaMorphosis Inc. acquired Paypod Ad Network Technology, thus
    creating Ethnic Online Network, a single window for ethnic marketing
    worldwide
    

Paypod, a proprietary Digital Ad Network technology, offers targeted ad placement on a site-specific, channel-wide and run-of-network basis based on two key components: ad server and ad networks.

--  These technology components enable online publishers and advertisers
    to connect
--  Its easy to launch speciality-focused vertical ad networks, supporting
    ethnic web publishers to sell ads on their sites
--  This not only places interactive ads on relevant websites, but also in
    front of web surfers
--  Able to adopt and cater to the niche target audience
    

Besides supporting promotions and thus improving the overall marketing budget efficiencies, MediaMorphosis Inc. is confident that Ethnic Online Network will serve as an exclusive ethnic advertising platform. This strategic approach to utilize tools that allow closer interaction with the consumers shall create revenue and exposure for publishers that draw impressive traffic and site rankings, but haven't built a profitable advertising sales component yet. With Ethnic Online Network, MediaMorphosis Inc. thus widens its scope to understand what consumers hear and see.

Media campaigns can be effectively developed with Ethnic Online Network's

--  Dynamic optimization, maximising value of marketing spend and
    improving marketing results
--  Rich targeting empowered with 30+ content channels among other
    selected options
--  Effective and responsive client service
    

As a leading player in the global communication marketplace, MediaMorphosis Inc. has unparalleled multicultural expertise and a pulse of the current market developments. It has reiterated expertise of the South Asian community with Ethnic Online Network's highly scalable online advertising technology component that has enabled online publishers and advertisers to connect in real time.

Contact Information

  • Daniel Ocner
    Director for Strategy and Development
    MediaMorphosis
    Tel: 17184723700
    Fax: 17184723722
    Email: Email Contact

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