SOURCE: Mediamorph


December 03, 2013 04:00 ET

Mediamorph's Data Management and Analytics Platform Implemented by all3media international to Improve Sales Tracking and Analysis

Mediamorph's Cloud-Based Track Module Will Collect, Cleanse and Streamline Sales Data; Interactive Dashboard Delivers Easier Insight

NEW YORK, NY--(Marketwired - December 03, 2013) - Mediamorph, the leading cross-platform media and entertainment intelligence and analytics firm, today announced that all3media international, the distribution arm of the all3media group, has implemented its Track product. Track brings together, automates and provides analytics on top of usage and revenue data from all3media international's digital, DVD and app licensees.

Celebrating its 10th anniversary in 2013 and with offices in the UK, US, Netherlands, Germany and New Zealand, all3media has positioned itself as one of the world's leading creators in outstanding TV, film and digital content. Some of all3media's popular programmes include Midsomer Murders, Skins and Undercover Boss. With a catalogue of over 6,500 hours all3media international needed a solution to improve access to and better analyse the data coming back from the contracts they have in place and make it easier to expand deal making in the future.

Mediamorph's Track platform structures and streamlines the data management process and provides interactive analytic tools to make sales insights faster and easier to user. The product makes it easy for business users to spot changes in high-level sales trends and enables them to drill down for detail without the assistance of an IT team. With Mediamorph Track, all3media international now have access to an agile reporting platform that time and creates a well-informed business environment.

"Since adopting Mediamorph Track we've seen a significant improvement in the quality and speed of the consolidated reporting of our high growth digital revenues. We have been able to make faster and more informed commercial decisions as a direct result of the way we now analyse and understand our sales data," said John Wagener, Financial Director for all3media international. "Prior to Mediamorph, we would manually create these reports which took up considerable resource and time, and the output was less accurate. Now the data flow process has been streamlined we can spend more time on interpreting the reports. It's a smarter way to spend our time."

"We're appreciative that all3media international has implemented the Mediamorph Track platform," said Michael Sid, CEO and Co-Founder of Mediamorph. "As companies, like all3media international, continue to grow the number of deals they are doing in digital, apps and physical distribution and the processing of those data sources become a real challenge. Our Track product is ideal for increasing the speed of reporting, providing greater access to the sales data and producing easier insights that the business can use."

About Mediamorph
Mediamorph is a software-as-a-service (SaaS) company that provides ‎media industry workflow, data and analytics solutions. Mediamorph helps Media and Entertainment companies to prosper in a rapidly changing environment. They do this through their industry leading cloud-based platform that collects rights, performance and social data on an industry-wide scale. They then overlay that data with tools to automate operations, perform data analysis and optimise business results. Their services include: Cross Platform Audience Measurement, Contracts and Rights Management, Accounting and Royalty Automation and Social Data Dashboards. All major Hollywood studios, leading television networks and the largest video service operators use Mediamorph to better measure, understand and future-proof their businesses. For more information visit

About all3media international
all3media international distributes popular, award-winning TV programmes to over 1000 broadcasters and media platforms around the world.

The company has been celebrated for producing, marketing and distributing quality, ground-breaking and pioneering shows to global audience -- consistently topping the Broadcast and Televisual annual Indies Surveys -- and we were awarded the Queen's Award for Enterprise in recognition of our growth.

Our catalogue contains over 6,500 hours of content across all genres, with a focus on drama, comedy, factual, entertainment and formats. As well as Britain's top-selling series Midsomer Murders, our lead dramas include Skins, Outrageous Fortune, Accused, Foyle's War, Hollyoaks and Wild at Heart; and factual and entertainment bestsellers include Reflex, Undercover Boss, Fifth Gear, The Gadget Show, The Cube, The Only Way is Essex and The Million Second Quiz.

As part of the UK's leading multi-label studio we partner with UK and international producers -- including our own studios -- in developing, financing and delivering content and formats, supported with unsurpassed marketing and customer services.

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