SOURCE: MediaPlatform, Inc.

MediaPlatform, Inc.

October 11, 2011 09:00 ET

MediaPlatform Enhances Webcasting Platform for International Reach

Support for UTF-8, Stage Video Offers Text in Any Language, Higher Quality Playback With Reduced CPU Usage

LOS ANGELES, CA--(Marketwire - Oct 11, 2011) - MediaPlatform, Inc., the enterprise video software company, today announced two new features designed to enhance its cloud-based webcasting software to meet increasing demand worldwide. With support for UTF-8, MediaPlatform's WebCaster can include text in any language. Incorporating the Adobe Stage Video feature into the WebCaster video player enables audience members to improve their playback quality while reducing processor usage by up to 85 percent.

"Video use is increasing significantly in the enterprise, but it will explode even more when these companies are able to reach their international audiences more effectively with high quality video and lower processing requirements," said Denis Khoo, chief technology officer, MediaPlatform. "By adding support for features such as UTF-8 and Stage Video, WebCaster continues to add the functionality our customers are demanding to make webcasting an even more attractive means of communicating company-wide."

UTF-8 is a universal character set transformation format, a multibyte character encoding for Unicode that can represent every character in the Unicode character set. With support for UTF-8, MediaPlatform enables all languages so users worldwide can view the webcast text in their native language. For example, if the enterprise or producer is webcasting a training seminar to Japan, the text and bios can all be in Japanese.

Stage Video from Adobe helps websites and webcasts to deliver best-in-class video across screens and browsers by enabling access to hardware acceleration of the entire video pipeline. Incorporated into MediaPlatform's Webcaster video player, Stage Video gives audience members advanced streaming controls for smoother, higher-quality playback. It also offers adaptive bit rate management, and content protection, consistency and reach across browsers and more than one billion computers, mobile devices and TVs.

MediaPlatform's WebCaster -- available in cloud-based and on-premises versions -- enables enterprises and digital media producers to produce, broadly distribute and monitor interactive live and on-demand webcasts that feature streaming video, PowerPoint® slides, audio, surveys, polls and screen demoing.

About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform's webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content.
www.mediaplatform.com
www.twitter.com/webcaster

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