SOURCE: MediaPlatform, Inc.

MediaPlatform, Inc.

July 29, 2011 12:57 ET

MediaPlatform to Webcast "Soulja Boy Birthday Bash" for Chic Management Group

Enterprise Grade Video Streaming Powering a New Trend in the Music Industry

LOS ANGELES, CA--(Marketwire - Jul 29, 2011) - MediaPlatform, the webcasting software and media management platform provider, tonight will be serving as the streaming technology partner for the "Soulja Boy Birthday Bash" webcast. The live pay-per-view event, which will feature live performances by rapper Soulja Boy, as well as participation from a number of his celebrity friends, is expected to reach an audience of more than one million viewers. Chic Management Group, the event producer, selected MediaPlatform as its technology partner due to the company's extensive experience with large-scale live webcasts for global corporations.

"Though we usually work in the corporate sector, our platform is well suited to the demands of a major music webcast event such as Soulja Boy's birthday," said Jim McGovern, CEO MediaPlatform. "We routinely support large live events inside the corporate firewall for our clients around the world."

The music industry is increasingly turning to the Web as it evolves its business model in the wake of changes in how audiences want to consume content. Live, pay-per-view webcasts such the Soulja Boy Birthday Bash also represent a way for artists to earn significant fees by reaching their fans directly through Facebook, Twitter and Google+.

MediaPlatform's cloud-based webcasting tools make it all possible with features that were developed for corporate use, but which also present great options for musical artists, including:

  • Flexible provisioning of infrastructure on demand

  • Customized templates and "skins"

  • Flexible production teaming options

  • Rich reporting and event data capabilities

  • Multiple remote presenters

  • The ability to mix on-camera presenters with pre-recorded material

Chic Management Group, which has produced numerous concerts for Soulja Boy and other artists, needed to find a technology that could easily handle a slew of specialized requirements, including the creation of a customized viewer interface and an event "lobby," as well as simple pay-per-view capabilities. MediaPlatform's WebCaster provides these capabilities along with built in PayPal integration.

"We needed a true partner for this event, not just stand-alone software," says Shica Little, CEO, Chic Management Group. "MediaPlatform has been great to work with because their employees understand the pressures of a large live event. Its team knows how to handle the technical and creative issues that inevitably come up."

About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform's webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long term archive value from their investment in media content. www.mediaplatform.com www.twitter.com/webcaster

Contact Information

  • Media Contacts:

    MediaPlatform
    Kelly Wanlass
    (801) 602-4723
    Email Contact

    Chic Management Group
    Shica Little
    (678) 436-8766
    Email Contact