SOURCE: Advanced Media Design/MediaPOINTE

September 13, 2005 11:16 ET

MediaPOINTE Joins Multi-Year Awareness Campaign for $18 Billion Audiovisual Industry

MediaPOINTE Brings Sight and Sound to Classrooms and Boardrooms, Meetings and Events

NEWBURY PARK, CA -- (MARKET WIRE) -- September 13, 2005 -- MediaPOINTE®, the leading developer of award-winning AV-over-IP collaboration technologies, today announced its participation in a $1.2 million industry awareness campaign to promote the contributions of audiovisual (AV) solutions providers who bring sights and sounds to millions of people around the world through sound systems, digital signage, video and web conferencing, staged events and interactive exhibits, among many other AV applications.

The campaign, branded "AVolution," showcases the AV industry as "evolved" and integral to the success of any sophisticated communications project. The campaign is produced by the International Communications Industries Association, Inc.® (ICIA®) through its foundation and is open to all commercial AV companies who sign an agreement to honor 10 Standards of Excellence.

"Exciting AV applications are everywhere, and yet they're taken for granted," added Mark Adams, MediaPOINTE's Director of Marketing. "We want to support the campaign by creating a greater awareness of the role of AV professionals who design and integrate permanent installations that support meetings and conferences."

"The AV communications industry is a world-wide, multi-billion dollar market because there are so many applications of its technology in so many vertical markets," said Randal A. Lemke, Ph.D., ICIA's executive director. "This campaign informs these vertical markets about the products, services and value of the AV industry and directs them to the communications solutions they need to be successful."

"We have just released over 19 new AV-over-IP products for AV professionals, giving them powerful tools to add to their arsenal of solutions for their clients," added Adams. "Our new products are a perfect fit with the latest direction the AV professional marketplace is going."

This new direction is the convergence of traditional AV functionality with the Information Technology or "IT" marketplace. MediaPOINTE's products assist professional AV integrators to keep their clients on the cutting edge of today's technology by giving them simple plug and play network products. These products provide traditional AV functionality in today's new networked arena without the associated complications or long learning curves of typical IT certification requirements.

The audiovisual industry is vibrant and growing. According to a new study from ICIA and ICIF, the audiovisual industry produces revenues of $18.9 billion a year in North America and is projected to grow at a rate of 9.6 percent annually over the next five years.

The representatives of ICIA and ICIF are reaching out to their peers in the industry and pursuing a number of strategies to highlight the creative uses of AV technology in more than 15 vertical markets, including business, meetings and events, government, education, sales and marketing, worship and healthcare. Companies that join the campaign provide testimonials and case studies to support advertising and public relations collateral materials.

As an AVolved member company, MediaPOINTE agrees with 10 Standards of Excellence ( establishing best practices for AV businesses. The Standards of Excellence are a guidepost for AV companies and professionals who place the customer first and offer quality AV solutions. They include the commitment to provide complete customer satisfaction with AV solutions that provide value to the client. They convey the importance that AV solutions providers place on their own skills development through continuing education. They also cover the critical role that AV professionals play as partners with IT specialists, architects, building managers and others.

About Advanced Media Design, Inc./MediaPOINTE

Founded in 1979, Advanced Media Design, Inc. is the leading provider of AV-over-IP solutions to the audio-visual industry for enterprise, government, and educational applications. The company has received international recognition for the development of the acclaimed MediaPOINTE® AV-over-IP platform, the emerging standard for visual communications and media collaboration. For more information, visit

About Avolution(SM)

Avolution(SM) is an industry awareness campaign to promote the talents and contributions of audiovisual (AV) experts who make the technology work behind every successful professional communication or presentation. AV professionals provide solutions that bring sight and sound to millions of people around the world. Find out more by visiting

The AVolution campaign is produced by the International Communications Industries Foundation (ICIF) with assistance from the International Communications Industries Association, Inc. (ICIA). More information about the association and the foundation is available at

MediaPOINTE is a registered trademark of Advanced Media Design, Inc.

Contact Information

    Nancy Napurski
    Lionheart Communications
    Email Contact