SOURCE: California News Tech

August 01, 2005 09:00 ET

MediaSentiment™ Announces E-motions: Arms Investors With Insight Into Stock Market Psychology

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 1, 2005 -- California News Tech (OTC BB: CNTE) announces the release of a newsletter, titled E-motions, that arms readers with self-knowledge about the emotions behind their own investing so that they can improve their financial strategies. E-motions addresses financial and media psychology in an entirely new way, focusing on the companies featured each week on MediaSentiment.com. Newsletter explores case studies high-lighting the relationship between big price moves in MediaSentiment featured stocks, news coverage and investor sentiment. Each week's topic gives unique insight into the behavior of other investors and movement in the market.

The basis of the research behind every issue of E-motions are the highly predictive thumbs up / thumbs down recommendations MediaSentiment's A Heads Up service produces for NYSE and NASDAQ companies. These up-to-the-minute ratings measure the sentiment company earnings reports create in investors. What makes Heads Up so unique is that the recommendations are both almost instantaneous and highly accurate due to the special algorithms and artificial intelligence that assess and rate the information as positive or negative.

Complementing the information available on www.MediaSentiment.com, E-motions then goes on to discuss the correlations between MediaSentiment Heads Up thumbs up / thumbs down ratings with stock price and volume the day after earnings releases for each company. This analysis focuses on the biggest percentage changes in price for featured stocks of the week, in light of investor emotions regarding earnings reports and relevant media coverage. So far, newsletters have addressed sectors that are immune to media-exacerbated investor anxiety, and the problems with making associations between news stories and information in company quarterly reports.

The E-motions newsletter is to be distributed to a wide range of financial information sources, and is now available on the California News Tech website, http://www.MediaSentiment.com/demo/newsletter.html, and by weekly subscriber e-mail.

More information about MediaSentiment is available at www.MediaSentiment.com or by calling 415.205.1695.

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