SOURCE: California News Tech

September 28, 2005 08:00 ET

MediaSentiment™ Launches E-motions PodCast Through

SAN FRANCISCO, CA -- (MARKET WIRE) -- September 28, 2005 -- California News Tech (OTC BB: CNTE) announced today that its weekly MediaSentiment™ financial newsletter, E-motions, will now also be available as a Podcast feed on through a strategic alliance with FinancialContent, Inc. (OTC BB: FCON)

"We are very excited about the opportunity to introduce weekly podcasts by as an audio channel on," said Andrew Coffey, host of "We believe that visitors to will find a very compelling and timely product that can help them make better investment decisions."

The E-motions podcast enables users to receive the content of the E-motions newsletter in an audio format; the text format is also available as text or subscriber emails at E-motions provides readers with self-knowledge about the emotions behind their own investing so that they can improve their financial strategies. E-motions addresses financial and media psychology, focusing on the companies featured each week on Each newsletter explores case studies high-lighting the relationship between big price moves in MediaSentiment™ featured stocks, news coverage and investor sentiment.

The basis of the research behind every issue of E-motions are the highly predictive thumbs up / thumbs down recommendations MediaSentiment's Heads Up™ service produces for NYSE and NASDAQ companies. These up-to-the-minute ratings measure the sentiment company earnings reports create in investors. Unique algorithms and artificial intelligence assess and rate the information as positive or negative, making Heads Up™ almost instantaneous and highly accurate.

MediaSentiment™ podcast host Johnny Arkoosh states, "It is exciting to be a part of the growing podcast environment and it is thrilling not only for us but for our readers to have the option to receive E-motions in audio format. Providing an E-motions podcast on Street IQ will also provide us with the ability to reach new investors who may not be familiar with but are already comfortable with the podcast medium." Research predictions for 2010 anticipate that the US podcast audience will climb from 840,000 last year to 56 million, making Street IQ an ideal outlet for MediaSentiment™ content. This Diffusion Group forecast comes amid much excitement over podcasting. Apple, whose iPod music player spawned the term podcast, recently added 3,000 podcast programs to its iTunes online music store, and many other major news sources are also in the process of adopting the podcast programming format.

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