SOURCE: MediaSpan Group Inc.

January 16, 2007 10:23 ET

MediaSpan and Broadcast Interactive Media Partner to Create Largest Local Multimedia Ad Network in Nation

Combined Online Network Will Reach Over 13 Million Unique Visitors Across Over 1,200 Local Television, Newspaper and Radio Sites

NEW YORK, NY -- (MARKET WIRE) -- January 16, 2007 -- MediaSpan, the leading provider of digital content management, online marketing and national advertising solutions for over 4,000 local media properties, and Broadcast Interactive Media, a leading provider of locally focused Web solutions for over 110 local television and radio stations, today launch a partnership that creates the largest online local multimedia ad sales network in the United States.

Combining Broadcast Interactive Media's ( 110 local TV and radio station partners with MediaSpan's core network ( creates an integrated sales entity representing over 1,200 local television, radio and newspaper websites that reach over 13 million unique visitors each month. The partnership will deliver advertisers the online audiences of top local media properties from coast to coast, from television stations including KOMO-TV, Seattle, to heartland newspapers such as The Topeka Capital Journal and big-city radio powerhouses such as WOR-710 HD Radio, New York and Radio One.

"The partnership between MediaSpan and Broadcast Interactive offers advertisers unprecedented access to a highly sought, local online consumer. No other single entity can provide more points of access to more local consumers via more different types of delivery modes than the MediaSpan-Broadcast Interactive partnership," says Mark Zagorski, MediaSpan Chief Marketing Officer.

Broadcast Interactive Chief Executive Officer Timur Yarnall adds, "Our goal is to provide our local media partners with access to new national ad dollars and advertisers with the ability for one stop shopping whether they want to reach 1 market or 100. This partnership will provide the easiest access to the best local online inventory on the web, and create the highest value for affiliates and advertisers."

The Network partnership includes local properties in all top 10 U.S. markets, over 100 properties in the top 25 markets and 200 in the top 50. Advertisers can use the Network's RealGeo™ targeting feature and custom Character Clusters™ to ensure that they not only get the right geography, but also reach the right local customer.

"By leveraging the power of the MediaSpan-Broadcast Interactive Media network partnership, we can complement our strong local online revenue with new national dollars while making it easy for national advertisers to reach a valuable local audience. It is a win-win for Fisher and our advertisers," says Robert Dunlop, Senior Vice President of Developing Media, for Fisher Communications (which includes Seattle's top-rated KOMO-TV).

"For the first time, advertisers can buy locally targeted video, audio and display ads through a single resource team, receive a single report and be assured of consistent reporting and delivery. Plus, since we are working with the best local brands in the business, advertisers have the comfort of complete transparency -- this is no 'black box' network with questionable partners," concludes Mr. Zagorski.

The partnership is based in New York City, with ad sales offices in San Francisco (West Coast), Madison, WI (Mid West) and New York City (East). Additional sales offices will be opened later in 2007.

The partnership will immediately begin to market the national online footprint to advertisers and promote special sponsorship programs for Fan Frenzy College Basketball Tournament and Auto Racing for sale in Q1.

Founded in 2001 and based in New York City and Madison, WI, Broadcast Interactive Media ( is the leading provider of locally focused Web solutions for television and radio broadcasters. Its offerings include a comprehensive suite of revenue-generating programs, video streaming, content feeds, and technology development. Its customers include leading broadcast groups such as Fisher Communications, Journal Broadcast Group, Meredith Broadcasting, Schurz Communications, Freedom Communications and Capitol Broadcasting.

MediaSpan ( powers digital content management software and online communications and advertising solutions for the world's leading media companies including Reuters, ABC Radio, Sun Media, Gannett, Radio One, Scripps and Media General. Over 4,000 local newspaper, radio, and television properties leverage MediaSpan's digital content management, online marketing, web publishing, e-commerce and network revenue solutions.

MediaSpan is headquartered in Research Triangle Park, N.C., with key Business Unit offices in Ann Arbor, MI, and Melbourne, FL, (, New York, NY ( and San Clemente, CA ( Investors in MediaSpan include Covestco-Seteura, LLC, Rustic Canyon Group, and Southeast Interactive Technology Funds.

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