SOURCE: MediaSpan

October 26, 2006 11:58 ET

MediaSpan Names New Senior Executives

Company Drives Its Integrated Multimedia Strategy by Building Ranks With Top Newspaper Talent

NEW YORK, NY -- (MARKET WIRE) -- October 26, 2006 -- MediaSpan (, the leading provider of digital content management, online marketing and national advertising solutions for over 4,000 local media properties, announced today that it has named two executives to fill newly created senior management posts in its Online Services and Media Software Business Units.

Steven Barth has joined the Online Services unit as Executive Vice President and Shawn Duffy has been appointed Vice President of Sales for MediaSpan's Media Software unit.

"MediaSpan continues to attract the best and brightest to drive our integrated product development and sales strategy," says Dr. F.R. Campagnoni, MediaSpan CEO. "Our integrated solutions help over 4,000 local media customers create, deliver and monetize their content on print, web, and wireless platforms. As we continue to build our presence in the Newspaper space, particularly for our Online Services and Network units, team members with exceptional pedigree like Steven and Shawn will be a big asset."

As Executive Vice President, MediaSpan Online Services, Mr. Barth, 49, will direct all of the unit's strategic, technical development and sales operations. Mr. Barth joins the MediaSpan team from Freedom Communications where he had been Vice President, Interactive Metro Division since 2005. Prior to Freedom, he managed several consulting projects involving Internet 2.0 businesses including, Merchant Circle and Ad2Ad Networks. Earlier in his career, Mr. Barth held executive level positions at the Los Angeles Times, where he helped to launch,,, in the Southern California marketplace and with United Publishers, where he was VP Marketing and Sales.

Mr. Duffy, 42, will be responsible for managing all aspects of MediaSpan Media Software's sales activities, including domestic, international and sales administration. Mr. Duffy, who has been MediaSpan Media Software Director of Sales for the Great Lakes region since 2002, has more than 13 years of experience in the media software industry. He started with Baseview Products in 1993 in an Installation and Training position and has progressed through the organization. Mr. Duffy graduated with a bachelor's degree in Journalism from Central Michigan University and served in the U.S. Army.

About MediaSpan

MediaSpan ( powers digital content management and online marketing solutions for the world's leading media companies including Reuters, ABC Radio, Sun Media, Gannett, Radio One, Scripps and Media General. Over 4,000 local newspaper, radio, and television properties leverage MediaSpan's digital content management, online marketing, web publishing, e-commerce and online promotional solutions.

For advertisers, the MediaSpan Network ( leverages local media relationships with over 4,000 customers to deliver an unparalleled national online marketing opportunity. MediaSpan sites reach over 9M Unique Visitors each month, on 3 continents and 300 top U.S. DMAs. For broadcast radio, television, and newspapers, MediaSpan Online Services ( provides a comprehensive suite of online marketing solutions including website management, streaming, and podcasting tools that grow audience and revenue. For print publishers, MediaSpan Media Software ( provides mission-critical, back-office, pre-press infrastructure tools that enable the efficient product delivery to consumers across print, web and wireless platforms.

MediaSpan is headquartered in Research Triangle Park, NC, with offices in Ann Arbor, MI, Melbourne, FL, New York, NY and San Clemente, CA. Investors in MediaSpan include Covestco-Seteura, LLC, Rustic Canyon Group, and Southeast Interactive Technology Funds.

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