SOURCE: MediaSpan

September 18, 2006 11:54 ET

MediaSpan Network Expands to Record Size as New Newspaper and Radio Properties Sign On

MediaSpan Network Enables Local Media Web Properties to Include Streaming, Video and Display Ads

NEW YORK, NY -- (MARKET WIRE) -- September 18, 2006 -- MediaSpan, the leading provider of digital content management, online marketing and national advertising solutions for over 4,000 local media properties, announced today that the MediaSpan Network has grown to record size as a number of new newspaper and radio station websites as well as over a dozen new audio streaming partners have expanded the Network to over 1,100 properties in 300 U.S. markets. The partnerships further establish MediaSpan's position as the largest online local multimedia network.

Recently added Network partners include newspapers The Topeka Capital-Journal, and the Freedom New Mexico cluster of papers (Clovis News Journal, Portales News-Tribune and the Quay County Sun), New York City radio leader WOR 710HD, and 15 new online audio streaming radio stations including properties in the New York City Metro, Phoenix and Albany markets which stream over 10 million minutes of programming each month.

The MediaSpan Network (www.mediaspannetwork.com) is the only Network that provides national and regional advertisers ability to deliver their message with coordinated display ads, audio streaming, email and pre-roll video marketing options through a single point of contact for sales, management, tracking and delivery.

"Continuing to add new local media partners to our Network is a critical part of delivering advertisers the most complete geo-targeted solution online ad solution available," says Mark Zagorski, MediaSpan Chief Marketing Officer. "No other local media network can provide advertisers with display ad units, audio streaming spots and pre-roll video and ensure they all work together to deliver their message to a national, regional or local audience."

As the largest Network of local media websites, MediaSpan reaches over 8 million unique visitors each month. The MediaSpan Network offers advertisers the ability to buy one market, or one thousand markets through a single point of contact offering its local affiliate properties unprecedented access to new, national, premium ad dollars.

About MediaSpan

MediaSpan (www.mediaspangroup.com) powers digital content management and online marketing solutions for the world's leading media companies including ABC Radio, Gannett, Entercom, Scripps and Media General. Over 4,500 local newspaper, radio, and television properties leverage MediaSpan's digital content management, online marketing, web publishing, e-commerce and online promotional solutions.

For advertisers, the MediaSpan Network (www.mediaspannetwork.com) delivers an unparalleled national online marketing opportunity across over 1,000 local websites in 300 U.S. markets that reach over 8M UV per month. For broadcast radio, television, and newspapers, MediaSpan Online Services (www.mediaspanonline.com) provides a comprehensive suite of online marketing solutions including website management, streaming, and podcasting tools that grow audience and revenue. For print publishers, MediaSpan Media Software (www.mediaspansoftware.com) provides mission-critical back-office, pre-press infrastructure tools that enable the efficient product delivery to consumers across traditional and digital platforms.

MediaSpan is headquartered in Research Triangle Park, N.C., with offices in Ann Arbor, MI, Melbourne, FL, New York, NY and San Clemente, CA. Investors in MediaSpan include Covestco-Seteura, LLC, Rustic Canyon Group, and Southeast Interactive Technology Funds.

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