SOURCE: MediaSpan Group Inc.

January 29, 2007 09:35 ET

MediaSpan's Local Online Network Grows to Record Size

Local Newspaper and Television Websites Join Largest Local Multimedia Network

NEW YORK, NY -- (MARKET WIRE) -- January 29, 2007 -- MediaSpan, the leading provider of digital content management and national advertising solutions for over 4,000 local media properties, announced today that its Network business unit has added nearly a dozen additional newspaper and television websites to its network of over 1,200 local website affiliates.

Recently added MediaSpan Network partners include daily newspapers: The Orange County Register, Omaha World Herald, The Hour Newspapers (Norwalk, CT), and Rhode Island's Valley Breeze; alternative newsweeklies: Philadelphia City Paper, The Austin Chronicle, San Antonio Current, Salt Lake City Weekly, Arkansas Times and Jackson Free Press; and Utah's #1 television station, KSL-TV.

The addition of these properties, in conjunction with the recently announced MediaSpan-Broadcast Interactive Media partnership, further solidifies MediaSpan's position as the largest local multimedia Network, with over 1,200 local properties reaching 13 million unique visitors each month. The MediaSpan Network represents over 100 local websites in the top 25 U.S. markets and over 200 in the top 50 U.S. markets. Advertisers have the ability to buy one market, or one thousand markets, through a single point of contact.

"Our drive to deliver new, national revenue for our affiliate partners goes hand-in-hand with our goal of meeting the demands of national advertisers who want to reach a specific local audience, in markets large and small, across multiple types of media," says Mark Zagorski, MediaSpan's Chief Marketing Officer. "Whether advertisers seek online display ads on newspaper websites, pre-roll video on TV websites or online radio audio streams, we can deliver."

The MediaSpan Network is the only local online Network that provides national and regional advertisers with the ability to deliver their message with coordinated display ads, audio streaming, email and pre-roll video marketing options through a single point of contact for sales, management, tracking and delivery.

MediaSpan ( powers digital content management and online marketing solutions for the world's leading media companies including Reuters, ABC Radio, Sun Media, Gannett, Radio One, Scripps and Media General. Over 4,000 local newspaper, radio, and television properties leverage MediaSpan's digital content management, online marketing, web publishing, e-commerce and online promotional solutions.

For advertisers, the MediaSpan Network ( delivers an unparalleled locally targeted online marketing opportunity. MediaSpan Network sites reach over 13 M Unique Visitors each month, on 3 continents and 300 top U.S. DMAs. For broadcast radio, television, and newspapers, MediaSpan Online Services ( provides a robust suite of online marketing solutions including website management, streaming, and podcasting tools that grow audience and revenue. For print publishers, MediaSpan Media Software ( provides mission-critical, back-office, pre-press infrastructure tools that enable the efficient product delivery to consumers across print, web and wireless platforms.

MediaSpan is headquartered in Research Triangle Park, N.C., with offices in Ann Arbor, MI, Melbourne, FL, New York, NY and San Clemente, CA. Investors in MediaSpan include Covestco-Seteura, LLC, Rustic Canyon Group, and Southeast Interactive Technology Funds.

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