SOURCE: MediaTile (The MediaTile Company)

August 29, 2007 00:00 ET

MediaTile Cellular Digital Signage Lights Up Knoxville Raceway in Record Time for Sprint Car Finals

Facility-Wide Digital Signage System Deployed in Less Than One Day to Entertain, Educate and Inform More Than 90,000 Visiting Fans

SCOTTS VALLEY, CA--(Marketwire - August 29, 2007) - MediaTile today announced the successful deployment of a cellular digital signage network at the Knoxville Raceway, for the US National Sprint Car Championship, with more than 90,000 visitors in attendance. The facility-wide communications system was a hit with fans as it continually broadcasted driver standings, interviews, event highlights, concession stand promotions, and the winner's circle. MediaTile's cellular broadband digital signage system eliminated the need to add any on-site network cables or wi-fi access points, servers or other infrastructure, and enabled the system to be deployed and fully operational in less than a day.

"MediaTile enabled us to deploy a facility-wide broadcast network quickly and easily, without the need to add networking or connect the signs to anything except power," said Brian Stickel, Marketing Director, Knoxville Raceway. "Getting the entire system up and running took less than a day, and was deployed without any reconfiguration of our facility. Its plug-and-play capability and its easy-to-use web-based control center made this the ideal solution for us."

The Knoxville Raceway, known as the "Sprint Car Capital of the World," deployed a combination of 32" and 42" MediaTile Digital-Sign-in-a-Box displays throughout their facility including main entry ways, concession stand areas, the VIP room and private viewing boxes. The MediaTile deployment kicked off the arena's 47th Annual Sprint Car National Championship to enhance the fan racing experience by broadcasting racing highlights, driver interviews, race results, and merchandise and food services available in the concession area. Thanks to the MediaTile displays, concession sales rose by more than 12% over the 3-day event.

"The MediaTile solution is unparalleled in its simplicity and sophistication," said Keith Kelsen, CEO and Chairman of The MediaTile Company. "From a single web-browser you can control a network of one to one thousand displays without adding any networking gear at each location. The secret is our integrated cellular-based networking capability that enables more companies to deploy digital signage and Television-like broadcast networks in far more places than ever before -- in banks, convenience stores, on gas-pumps, retail stores, lobbies and facilities."

MediaTile displays are individually or collectively controlled using the MediaTile Broadcast Portal -- a hosted, web-based application that eliminates the need for customers to license, download or configure any software or servers to control their virtual broadcast network. The MediaTile Broadcast Portal is a secure, hosted application that is accessible from any standard web-browser.

About The Knoxville Raceway

The Knoxville Raceway is the premier dirt track in the nation and third largest outdoor stadium in Iowa. The facility is famous with race fans around the world for being the "Sprint Car Capital of the World." The 1/2 mile dirt track hosts races nearly every Saturday night from April through September.

About MediaTile

MediaTile is the world's first provider of cellular-based digital signage networks. MediaTile enables Retailers, Brands, Banks, Facilities and Narrowcasters of all types to deploy digital signage networks in far more places, in much less time, and realize ROI sooner. With our unique and patent-pending cellular-based approach, our award-winning Digital-Sign-in-a-Box and web-based Broadcast Portal, we've made on-site network management, application software, and upgrades a thing of the past. Now you can realize all the advantages of digital signage without any of the headaches.

Contact Information

  • CONTACT U.S./INTL
    Mike Foster
    SVP Worldwide Marketing
    The MediaTile Company
    831-439-8786 x204
    Email Contact