July 22, 2015 11:00 ET

MEDIATIVE Adds Three New Publishers to its Portfolio

Company becomes exclusive representative of, and

MONTREAL, QUEBEC--(Marketwired - July 22, 2015) - MEDIATIVE, one of North America's largest integrated advertising and digital marketing companies, is pleased to enlarge its network of display advertising by becoming the exclusive online media sales representative for the sites, and

"We are very pleased that we can add these three sites to our audience and display network. These three sites represent a highly targeted intent user base which will allow us to continue to tailor advertising and data solutions for advertisers to effectively reach this audience," said Darby Sieben, President of MEDIATIVE.

With 227,000 unique visitors per month (Comscore, March 2015), dine.TO has become a major reference for finding the best restaurant, hotel or lounge for any occasion in the Greater Toronto Area. The site is primarily intended for foodies, along with people who seek newΓÇàdiningΓÇàor entertainmentΓÇàexperiences.

"Thanks to our similar creative visions, MEDIATIVE is definitely the ideal agency for understanding the specific needs of our audience and maximizing their experience on our site," said Stratos Papachristopoulos, Head of Sales of

MEDIATIVE, a leader in the automotive industry and work with more than 350 dealerships and have a mission to educate and empower future Canadian vehicle buyers by providing all the information they need to make an informed decision on purchasing a vehicle. The sites also provide advice on getting the best possible price and having the best experience with dealers.

With this new partnership, MEDIATIVE is establishing itself as a leader in the automotive website industry. Its portfolio of publishers now includes 11 sites in this sector, reaching more than a million future vehicle buyers in Canada.

" and can now benefit from a partner like MEDIATIVE to build their brand image and develop strategies that help our advertisers achieve optimal performance in their media buys," said Jim Matthews, President of Armada Data Corporation, the owner of both sites.

Through partnerships with more than 18 publishers to promote more than 40 websites, MEDIATIVE works with partners who seek innovative ad targeting strategies to reach their audiences directly.


MEDIATIVE help businesses cut through the digital clutter so they can better perform in an otherwise complex digital landscape, and ultimately reach, engage, and convert more potential customers. Their innovative solutions are fuelled by massive pool of consumer data, and are therefore customized to maximize performance. As a result, their leading industry experts continually push the boundaries of what they offer in an effort to drive the very best results for their clients. MEDIATIVE employees work across four Canadian offices in Vancouver, Kelowna, Toronto and Montreal. MEDIATIVE is a division of Yellow Pages.

Contact Information

  • Farnel Fleurant
    Senior Manager, Marketing Communications