May 24, 2011 09:30 ET

Mediative Expands its Retail Footprint With

MONTREAL, QUEBEC--(Marketwire - May 24, 2011) - Mediative, one of North America's largest integrated advertising and digital marketing companies, is pleased to announce that Sears Canada has joined its network of e-commerce retailer websites. For the first time, advertisers will now be able to leverage the website, a high-profile shopping destination for many Canadian women and families, to reach principle household decision-makers and influence what brands they buy.

"Sears Canada adds diversity to our retail channel," explained Oscar Sachs, Senior Vice-President, Publisher Relations at Mediative. " provides the depth of reach and breadth of product categories Canadian advertisers are looking for. With style items like beauty products, fragrances, jewelry, watches, appliances, and of course women's and men's apparel, this is a unique opportunity for companies to reach the shopping decision-makers in Canadian homes."

The partnership between Mediative and Sears Canada allows advertisers to target shoppers by geographic location and by key category. Integrated content and sponsorship opportunities aligned to the Sears retail calendar are also available.

Tom Maryniarczyk, Director of Online Business Development at Sears Canada Inc. added: "Sears Canada is pleased to partner with Mediative's retail team. We selected Mediative for its deep knowledge of the retail industry and their proven success with advertising programs for national retailers." adds to Mediative's existing expertise in the retail space, joining other retailers such as Walmart, Future Shop, Toys R Us and Martha Stewart already working with the company.

For more information on retail advertising opportunities, contact Meditative at 1 800 277-9997.

About Sears Canada

Sears Canada is a multi-channel retailer with a network of 196 corporate stores, 268 hometown dealer stores, 33 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

About Mediative

Mediative is one of North America's largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world's most respected brands. Mediative's best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group (TSX:YLO). For more information,

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