May 24, 2011 09:30 ET

Mediative Pumps Up Its Men's Lifestyle Portfolio with Top Sites and

MONTREAL, QUEBEC--(Marketwire - May 24, 2011) - Mediative, one of North America's largest integrated advertising and digital marketing companies, is pleased to announce the addition of two of the world's most popular men's websites to its portfolio of Men's Lifestyle media properties.

IGN Entertainment's top-ranked men's lifestyle website, and flagship gaming information website, provide advertisers with the opportunity to interact with fresh and unique content that addresses the quintessential "guy lifestyle" and associated products. AskMen and IGN are great additions to Medative's contextual ad network where advertisers can already reach diverse premium audiences.

Christopher Law, Vice-President, Sales at Mediative explained: "For brands that want to reach the most active, affluent and digitally engaged Canadian men, AskMen and IGN provide a proven suite of advertising solutions. They are a tremendous addition to our Lifestyle channel."

"Mediative has had great success working with retail brands and other places online where consumers are making purchasing decisions," said Charles Barrett, Senior Vice-President of Sales at IGN Entertainment. "We are excited to leverage their expertise to help us serve the Canadian male demographic and create ad executions that are relevant, memorable and engaging."

AskMen provides articles and advice on men's lifestyle activities, from dating and fashion to entertainment and finances. It is currently the top-ranking site in terms of reach among men ages 21 to 49 years of age.

IGN is the flagship site for male video game, movie and DVD enthusiasts who have more influence and share more advice online than their peers.

Combined, both websites see over 3.7 million unique visitors monthly in Canada. Their audiences consist of active, upwardly-mobile Canadian men, providing advertisers seeking to connect with this demographic with increased reach and enhanced targeting ability.

AskMen was previously represented by Transcontinental Media and this is the first time IGN has been represented in Canada. For more information on advertising opportunities, contact Meditative at 1 800 277-9997.

About AskMen

AskMen, a unit of News Corp. Digital Media, is the world's leading men's lifestyle web site. An online resource for men with daily features on subjects such as fashion, fitness, dating, money, and entertainment, AskMen has the widest online audience reach in the "Men's Lifestyle" category in comparison with all other websites, attracting 12 million unique visits from the U.S. per month, and 17 million monthly visitors globally, according to Omniture. A foremost content provider with an archive of more than 80,000 articles available for free online, AskMen updates daily and publishes over 300 new features a month. Available in 18 cities worldwide, its local A-List newsletter product has more than 2 million subscribers. AskMen has content partnerships with the likes of Yahoo!,, Sports, Fox News, Fox Sports and more.

About IGN Entertainment

IGN Entertainment, a unit of News Corporation, is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reached more than 45 million unique users worldwide November 2010, according to Internet audience measurement firm comScore Media Metrix. IGN's network of video game-related properties (, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others) is one of the Web's leading video game information destinations. IGN also owns the leading men's lifestyle website, and provides technology for online game play in video games. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia.

About Mediative

Mediative is one of North America's largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world's most respected brands. Mediative's best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group (TSX:YLO). For more information,

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