February 28, 2012 09:00 ET

Mediative Signs Three New Publishers to its Display Advertising Network

New partnership with,, and maximizes the Mediative Health and Food online media offering

MONTREAL, QUEBEC--(Marketwire - Feb. 28, 2012) - With a display advertising network of over 15 million unique Canadian monthly visitors across twelve industries, Mediative continues to expand its publisher portfolio. Mediative is pleased to welcome the addition of three new publishers to its Ad Network, making it the leading online media sales partner in the Health and Food sector. Through the Mediative Ad Network,, and, will offer marketers and advertisers effective and precise target reach.

"We launched Mediative to enhance the marketing campaigns of clients and advertisers by connecting them with the right consumers in the most innovative ways," stated Mediative's President, Patrick Lauzon. "Partnering with exceptional publishers such as these three, helps us do exactly that. We are very proud to have them onboard, and we look forward to continue meeting the goals of our clients, as well as enhancing the online presence of our publishers."

PassportSanté.net - 2012 marks the first year that advertisers can benefit from PassportSanté's established website, making Mediative the exclusive representative for their online media sales. PasseportSanté has been recognized as the #1 French website for Health and Wellness information in Canada, in 2010 and 2011. With 403,000 unique monthly visitors and 2M page views, advertisers have access to impactful advertising units. To learn more, watch this French interactive video. - is Canada's largest online health and beauty store. The property hosts an inventory of over 50,000 products and has been named one of Canada's fastest growing companies by Profit, the guide to Canadian Business. It was developed in Canada and has 2M page views per month. - is an online culinary magazine and encyclopedia of gastronomy with 39,000 recipes and videos. Marketing campaigns have been especially impactful on because of the quality and options of its online advertising units. It rates as one of the top 5 French-Canadian sites in Canada with 2M page views per month, 7 minutes per visit and 166,000 unique monthly visitors. To learn more, watch this French interactive video.

"We are very excited by the partnership we have established with Mediative," stated PassportSanté's International Sales Director, Guillaume Isautier. "We are embarking on a new initiative and we trust Mediative's reputation, capabilities and results-driven approach to see us through the changes to our online property."

Mediative is Canada's #1 online publisher of Canadian-owned properties and 8th largest of International properties having partnered with over 125 publishers to monetize in excess of 500 websites. To learn more about Mediative's publisher portfolio, visit

About Mediative

Mediative is one of North America's largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world's most respected brands. Mediative's best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group. For more information, visit

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