SOURCE: MediaValet, Inc.


January 29, 2015 06:00 ET

MediaValet Raises the UX Bar in Digital Asset Management

VANCOUVER, BC--(Marketwired - January 29, 2015) - MediaValet Inc. (TSX VENTURE: MVP), a leading provider of cloud-based digital asset management software, set a new industry standard for user experience (UX) in the digital asset management industry today with the launch of MediaValet 3.0.

In 2010, MediaValet introduced digital asset management to an entirely new market with the release of MediaValet 1.0 -- a digital asset management system built entirely on the cloud. With scalability, local accessibility, more security and backup -- all provided under a highly cost-effective multi-tenant SaaS pricing model -- MediaValet 1.0 made digital asset management accessible to companies of all sizes, industries and locations. Since the release of 1.0, MediaValet has become renowned for the design of its user interface, its unlimited support, and the cutting edge technology that it employs.

With the release of 3.0 today, MediaValet continues to define the burgeoning cloud-based digital asset management industry by raising the UX standard yet again. "Having come from a content production background where we handled tens of thousands of assets a month, a clean, user-friendly interface has always been a top priority for us," commented David MacLaren. "When we first created MediaValet, our benchmark were companies with one to five terabytes of media assets and thousands of users around the world. Today, our benchmark is companies with fifty plus terabytes of assets and tens of thousands of users."

MacLaren continued, "MediaValet 3.0 is the culmination of four years of working hand-in-hand with customers from a wide variety of industries and countries. We're very excited to take the next step in the evolution of our user-interface."

User experience is at the forefront of the B2B software industry in 2015 as users are demanding that systems they use at work be as user-friendly as those they're using in their personal lives. Today's users expect a clean, simple, attractive and intuitive UI -- they no longer have the patience to struggle with inadequately designed software and will readily reject poorly designed products for those that get it right.

"The upgrades we have made to MediaValet 3.0 are a clear reflection of the thousands of hours we've spent working with our customers," commented Jean Lozano, CTO of MediaValet. "Our goal is to make it effortless for our customers to aggregate, manage and have more security with their digital assets. 3.0 is another leap in this direction, however, we're not stopping here. Throughout the remainder of 2015, we'll be launching dozens of new features, innovations and improvements to MediaValet -- so stay tuned."

MediaValet 3.0 takes UX in the digital asset management industry to a new level by further simplifying the user-interface for accessing and interacting with large archives of digital assets, making frequently used processes more intuitive, and making all of MediaValet's functionality available through its API. MediaValet 3.0 was developed as a single-page application using AngularJS to make the interface more responsive and easy to use. Employing OAuth 2, REST and JSON, MediaValet's new hypermedia API allows technology partners and developers to leverage MediaValet's robust cloud-based digital asset management platform services.

MediaValet is a digital asset management system forged in the cloud. Built from the ground up on Microsoft's enterprise cloud-platform (Microsoft Azure), MediaValet uses the unique characteristics built into the core of Azure: global accessibility, near infinite scalability, triple redundancy, geo-replication, multi-tenancy, and enterprise grade security. Created by marketers for marketers, MediaValet 3.0 delivers the user experience that today's discerning business users have come to expect. 

"The future of digital asset management, like that for all other software verticals, hinges on vendors' ability to continually improve the end-to-end experience of users," said Kim Akers, General Manager at Microsoft. "MediaValet has quickly made a name for itself in the digital asset management industry and, with the release of 3.0, it continues to raise users' expectations. We look forward to collaborating with MediaValet to grow their market share."

About MediaValet, Inc.

MediaValet stands at the forefront of the emerging cloud-based digital asset management (DAM) industry. Dedicated to delivering enterprise cloud software, with an in-depth understanding of Azure, and a strong relationship with Microsoft, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet's DNA -- ensuring exceptional customer and user experiences are delivered at all times.

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