SOURCE: MedaZone

August 22, 2006 08:00 ET

MediaZone Announces Distribution of the World's First Broadband Fishing Channel

Leading Online Broadcaster Launches the Most Comprehensive Fishing Channel on the Web

REDWOOD CITY, CA -- (MARKET WIRE) -- August 22, 2006 --, one of the fastest-growing destinations for audiences seeking On Demand broadcast content, today announced the launch of The Fishing Channel ( as its latest offering within its lifestyle and entertainment category.

Avid anglers can reel in their passion for the sport through MediaZone's online, On Demand digital video library featuring various fishing shows and advanced search tools for specific shows, hosts, locations, species and seasons. This extensive archive of shows will be easy for the global audience of fishermen to find, try and buy via subscription or pay-per-view. MediaZone has partnered with the leading fishing TV show producers, including Outdoor Trails, Saltwater Ventures, Jimmy Houston Outdoors and American Outdoor Journal for the launch of this venture.

"Even though the Internet has made the search for fishing content easier, there are still fairly limited video resources readily available," said Chris Ott, Fishing Channel Manager, MediaZone. "With the launch of the Fishing Channel, fishing enthusiasts now have a single destination to access the most comprehensive information and video experience available, anytime and anywhere they want, instead of setting the PVR to record these shows which usually air during prime fishing times."

The Fishing Channel is available for an annual subscription price of $39.99 and includes over 100 world-class fishing shows available as On Demand streams and downloads, and will eventually offer the most comprehensive fishing library on the web. Enthusiasts can also purchase a week's worth of pay-per-view rights to the channel for $2.99.

MediaZone, primarily known as a leader in premiere sports programming, including Wimbledon LIVE, Rugby Channel and FIBA World Championships, as well as international programming for overseas communities including and, is expanding its lifestyle and entertainment offerings with The Fishing Channel. Future programming being developed for this category includes travel, music and fashion.

For more details about the Fishing Channel, go to:

About MediaZone

MediaZone is a leading global online broadcaster specializing in sports, entertainment, lifestyle, and international programming. MediaZone offers both subscription and pay-per-view access to live and on-demand event broadcasts online, helping consumers stay connected with hard-to-find, yet highly relevant programming, while providing media owners with a new channel to distribute and monetize their content libraries. The company is headquartered in the San Francisco Bay Area with offices in China and Europe. MediaZone is a division of MIH Ltd., a wholly owned subsidiary of Naspers (NASDAQ: NPSN). For more information, please visit

Contact Information

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    Jason Throckmorton
    Melissa Klein
    LaunchSquad for MediaZone
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